Marketing Data Analyst in Cape Town: Insights & Optimization

Placements24

Cape Town

On-site

ZAR 420,000 - 660,000

Full time

9 days ago

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Benefits offered by this job

Competitive salary

Health insurance

Retirement savings plan

Professional development opportunities

Cape Town work environment

Job summary

Placements24 in Cape Town seeks a Marketing Data Analyst to uncover insights from marketing data and drive strategic decisions. You will collect, process, and analyze large datasets to identify trends and optimize campaigns.

The role requires turning data into actionable intelligence with a strong mix of technical and marketing know-how. The ideal candidate will have 3+ years in a similar role, proficiency in SQL, Python/R, Excel, and data visualization tools.

Qualifications

Bachelor's degree in a quantitative field required.
3+ years experience as a Marketing Data Analyst or similar role.
Proficiency with SQL, Python/R, and Excel needed.
Experience with Tableau/Power BI/Google Data Studio for data visualization.

Responsibilities

Collect, clean, and analyze marketing data from sources like web analytics, CRM, and campaigns.
Develop and maintain dashboards and reports tracking key marketing KPIs and campaigns.
Identify trends and anomalies; provide actionable insights and strategic recommendations.
Conduct A/B tests and other experiments to measure impact of marketing initiatives.
Collaborate with marketing managers to understand data needs and provide analytical support.
Stay updated on data analysis techniques and marketing tech.