Martech Analyst

Clicks Group Limited; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Job summary

Clicks Group in Cape Town is seeking a Martech Analyst to join our Marketing Department. The role will analyze Martech, customer engagement and campaign performance data to generate insights that help the business make informed decisions and maximise Martech value.

You will develop dashboards and reporting, validate data quality, and collaborate with stakeholders to improve marketing effectiveness and customer experience.

Qualifications

• 3-5 years' experience in marketing analytics or a similar analytical environment.
• 2-3 years' experience analysing customer, campaign or marketing performance data to derive insights.
• 2-3 years' experience developing and maintaining reporting, dashboards and performance measures for stakeholders.
• 2-3 years' experience working with large and complex datasets from multiple sources.
• 2-3 years' experience presenting findings and recommendations to stakeholders clearly.

Responsibilities

• Develop and maintain reporting that provides visibility of Martech, campaign and customer performance to support informed decisions.
• Analyse customer, campaign and Martech data to identify trends, measure performance and generate insights.
• Monitor the performance and utilisation of Martech capabilities to measure value and identify improvement opportunities.
• Develop and maintain dashboards, scorecards and performance measures to provide visibility of key marketing metrics.
• Validate and maintain data quality for reporting and analysis to ensure reliable insights.

Skills

Data analysis

Reporting & dashboards

KPI analysis

Data validation

Stakeholder engagement

Communication

Planning & organising

Education

Degree in Business Analytics / Data Analytics / Statistics / Commerce / Marketing

Job description

Job category: Market Research and Analysis

Location: Cape Town

Contract: Permanent

Remuneration: Market Related

EE position: Yes

About our company

Clicks Group

Introduction

We are looking to recruit a Martech Analyst to work within our Marketing Department. The role will be based in Cape Town Head Office and will report to the Martech Manager.

JOB PURPOSE

To analyse Martech, customer engagement and campaign performance data and turn it into meaningful insightsthat help the business make informed decisions, improve marketing performance and maximise the value of its.Martech capabilities, ultimately enhancing customer engagement, customer experience and business outcomes.

JOB OBJECTIVES

• To develop and maintain reporting that provides visibility of Martech, campaign and customer performance inorder to support informed business decision-making.
• To analyse customer, campaign and Martech data in order to identify trends, measure performance andgenerate insights that improve marketing effectiveness and customer engagement.
• To monitor and assess the performance and utilisation of Martech capabilities in order to measure value deliveryand highlight opportunities for improvement.
• To develop and maintain dashboards, scorecards and performance measures in order to provide meaningfulvisibility of key marketing and customer engagement metrics.
• To validate and maintain the quality of data used for reporting and analysis in order to support accurateperformance measurement and reliable insights.

JOB RELATED KNOWLEDGE

• Marketing analytics and performance measurement principles.
• Customer engagement, customer behaviour and campaign performance analysis.
• Martech platforms, customer engagement technologies and their application within a marketing environment.
• Data analysis, interpretation and reporting methodologies.
• Dashboard, scorecard and performance measurement frameworks.
• Data visualisation and insight generation techniques.
• Business performance measures and key performance indicators.
• Data governance, data quality and privacy requirements.
• Customer segmentation and profiling principles.
• Key marketing, customer and digital performance metrics.

JOB RELATED SKILLS

• Data analysis and interpretation.
• Reporting and dashboard development.
• Performance measurement and KPI analysis.
• Data validation and quality management.
• Problem solving and critical thinking.
• Stakeholder engagement and relationship management.
• Communication and presentation skills.
• Planning and organising.

JOB EXPERIENCE

• 3-5 years' experience in marketing analytics, customer analytics, digital analytics, business intelligence or a similar analytical environment.
• 2-3 years' experience analysing customer, campaign or marketing performance data to identify trends, generate insights and support business decision-making.
• 2-3 years' experience developing and maintaining reporting, dashboards and performance measures for business stakeholders.
• 2-3 years' experience working with large and complex datasets from multiple sources to support reporting and analysis.
• 2-3 years' experience presenting findings and recommendations to stakeholders in a clear and meaningful way.

EDUCATION

• Degree in Business Analytics, Data Analytics, Statistics, Commerce, Marketing, Information Systems or a related discipline

COMPETENCIES

• Working with People
• Persuading and Influencing
• Applying Expertise and Technology
• Analysing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations