Marketing Operations Specialist

Placements24; Randburg; Sur place; ZAR 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Benefits package

Résumé du poste

Placements24 in Randburg, Gauteng is seeking a Marketing Operations Specialist to optimize marketing processes and manage marketing technology stacks. You will ensure data integrity, implement automation, and support campaign execution while collaborating with IT and sales teams.

The role demands hands-on experience with CRM systems and marketing automation tools, plus strong analytical and project management skills. On-site in Randburg with competitive benefits.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, IT, or related field.
• Experience with marketing automation platforms and CRM systems.
• Strong data management, segmentation, and reporting skills.
• Excellent communication and cross-functional collaboration.

Responsabilités

• Manage marketing technology stack including CRM, marketing automation platforms, and analytics tools.
• Develop, implement, and optimize marketing automation workflows and lead nurturing programs.
• Ensure data hygiene and integrity within the marketing database, with enrichment and segmentation.
• Support campaign execution by setting up campaigns, tracking performance, and generating reports.
• Collaborate with IT and sales operations to integrate marketing and sales systems.
• Develop and maintain documentation for marketing processes and procedures.
• Define and track KPIs and report on campaign effectiveness.
• Troubleshoot issues in marketing technology and data.
• Stay updated on best practices in marketing operations and automation.

Connaissances

Marketing automation

CRM management

Data analysis

Project management

Cross-functional collaboration

Formation

Bachelor's degree in Marketing or related field

Outils

HubSpot

Marketo

Pardot

Salesforce

Description du poste

About the Role

Our client, a leading technology firm in the bustling hub of Randburg , Gauteng, is seeking a detail-oriented and process-driven Marketing Operations Specialist. This role is critical for optimizing marketing processes, managing marketing technology stacks, and ensuring the efficient execution of marketing initiatives. You will be responsible for supporting the marketing team by streamlining workflows, managing data integrity, and implementing marketing automation solutions. The ideal candidate possesses a strong understanding of marketing technology, CRM systems, and data management principles. This is an exciting opportunity for an organized professional to enhance marketing efficiency and effectiveness within a dynamic company. We are looking for a proactive individual who can ensure seamless operations in our Randburg office.

Key Responsibilities

• Manage and maintain the marketing technology stack, including CRM, marketing automation platforms, and analytics tools.
• Develop, implement, and optimize marketing automation workflows and lead nurturing programs.
• Ensure data hygiene and integrity within the marketing database, implementing processes for data enrichment and segmentation.
• Support the marketing team in campaign execution by setting up campaigns, tracking performance, and generating reports.
• Collaborate with IT and sales operations teams to ensure seamless integration between marketing and sales systems.
• Develop and maintain documentation for marketing processes and procedures.
• Assist in defining and tracking key marketing performance indicators (KPIs) and reporting on campaign effectiveness.
• Troubleshoot and resolve issues related to marketing technology and data.
• Stay updated on best practices in marketing operations and automation.

Requirements

• Proven experience as a Marketing Operations Specialist, Marketing Automation Specialist, or similar role.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of data management, segmentation, and database marketing principles.
• Experience in developing and managing marketing workflows and lead nurturing campaigns.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational skills.
• Proficiency in data analysis and reporting tools is a plus.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• Residing in or willing to relocate to the Randburg , Gauteng area for on-site work.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and the opportunity to work in a collaborative and innovative environment in Randburg . You will gain valuable experience in managing leading marketing technologies and contribute directly to the efficiency and success of the marketing department.