Marketing Operations Specialist

Placements24; Soweto; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary package

Cutting-edge marketing technologies

Professional development in marketing"

Team-focused environment

Standard employee benefits

Job summary

Placements24 in Soweto is seeking a Marketing Operations Specialist to optimize and streamline marketing processes and technology. You will manage marketing tech, automate workflows, ensure data integrity, and produce performance reports for the marketing team.

This role requires a strong understanding of marketing automation platforms, CRM systems, and data management, with 2–3 years of hands-on experience. You will collaborate across teams to drive efficient campaigns and data flow.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems or related field.
• 2–3 years experience in marketing ops or related role with hands-on marketing automation and CRM experience.
• Proficiency with at least one major marketing automation platform (HubSpot/Marketo/Pardot) and CRM (Salesforce).
• Strong lead management, campaign tracking and reporting abilities.
• Excellent analytical, attention to detail and data hygiene skills.
• Strong organizational and project management abilities.
• Excellent written and verbal communication; ability to work independently and with cross-functional teams.

Responsibilities

• Manage and maintain the marketing technology stack including marketing automation platforms and CRM systems.
• Develop and manage marketing automation workflows for lead nurturing, emails, and segmentation.
• Ensure data hygiene and integrity across marketing systems, including deduplication and enrichment.
• Support campaign execution by setting up campaigns, tracking performance and reporting.
• Generate regular marketing performance reports and provide insights for optimization.
• Assist in integration and maintenance of various marketing tools and technologies.
• Document marketing processes to ensure consistency and efficiency.
• Collaborate with sales and IT to ensure seamless data flow between systems.
• Troubleshoot and resolve issues related to marketing technology and operations.

Skills

Marketing operations

Marketing automation

CRM systems

Data management

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Information Systems

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About the Role

Our client is seeking a highly organized and detail-oriented Marketing Operations Specialist to optimize and streamline their marketing processes and technology stack. This role, based in Soweto , is crucial for ensuring the efficiency and effectiveness of marketing initiatives. The ideal candidate will have a strong understanding of marketing automation platforms, CRM systems, and data management. You will be responsible for supporting the marketing team by managing marketing technologies, automating workflows, ensuring data integrity, and generating performance reports. This is an excellent opportunity for a process-driven individual to play a key role in the operational success of the marketing department.

Key Responsibilities

• Manage and maintain the marketing technology stack, including marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Develop, implement, and manage marketing automation workflows for lead nurturing, email campaigns, and customer segmentation.
• Ensure data hygiene and integrity within marketing systems, including data entry, deduplication, and data enrichment.
• Support the marketing team in campaign execution by setting up campaigns, tracking, and reporting.
• Generate regular marketing performance reports, analyzing key metrics and providing insights for optimization.
• Assist in the integration and maintenance of various marketing tools and technologies.
• Document marketing processes and procedures to ensure consistency and efficiency.
• Collaborate with sales and IT teams to ensure seamless data flow and alignment between systems.
• Troubleshoot and resolve issues related to marketing technology and operations.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field.
• 2-3 years of experience in marketing operations or a related role, with hands‑on experience in marketing automation and CRM systems.
• Proficiency with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot) and CRM (e.g., Salesforce).
• Strong understanding of lead management processes, campaign tracking, and reporting.
• Excellent analytical and problem‑solving skills, with a keen eye for detail.
• Proficiency in data management and data hygiene best practices.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to work independently and collaborate effectively with cross‑functional teams.

Benefits

• Competitive salary package.
• Opportunity to work with and manage cutting‑edge marketing technologies.
• Professional development in marketing operations and automation.
• Be part of a team focused on driving efficiency and success.
• Supportive work environment.
• Standard employee benefits.