Marketing Automation Specialist

Placements24; Bloemfontein; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote-first culture

Flexible work schedule

Health & wellness benefits

Job summary

Placements24 is seeking a Marketing Automation Specialist for a fully remote role. Design, implement, and optimize automated campaigns to generate leads, nurture prospects, and improve customer engagement using platforms like HubSpot, Marketo, or Pardot.

You will drive data-driven decisions, segment audiences, and collaborate with content and demand generation teams to ensure alignment with sales. Remote-first environment with opportunities for growth and professional development.

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 3+ years building automated campaigns using top platforms.
• Strong data analysis and reporting skills.

Responsibilities

• Design and implement automated marketing workflows across channels.
• Manage HubSpot/Marketo/Pardot campaigns and data integrity.
• Develop lead scoring and nurturing programs to drive conversions.
• Segment contacts for targeted communications and personalize journeys.
• Run A/B tests and analyze results to optimize performance.
• Collaborate with content and demand gen teams to align campaigns.
• Ensure data privacy compliance and integrate with CRM.
• Monitor performance and provide actionable insights.

Skills

Marketing automation

Campaign design

Lead nurturing

Lead scoring

Data analysis

Remote collaboration

Education

Bachelor's degree in Marketing, Business Administration, Computer Science

Tools

HubSpot

Marketo

Pardot

Salesforce CRM

Job description

About the Role

Our client, a leading provider of B2B software solutions, is seeking a skilled Marketing Automation Specialist to join their fully remote team. This role is pivotal in leveraging marketing automation platforms to design, implement, and optimize automated marketing campaigns that generate leads, nurture prospects, and improve customer engagement. You will be instrumental in streamlining marketing processes, personalizing customer journeys, and ensuring seamless integration between marketing and sales efforts. The ideal candidate possesses a deep understanding of marketing automation principles, experience with platforms like HubSpot, Marketo, or Pardot, and a strong analytical mindset. This is a remote-first opportunity for an individual who thrives on optimizing workflows and driving measurable marketing outcomes. You will have the autonomy to develop innovative solutions and contribute significantly to the company's growth strategy. We are looking for a proactive problem-solver with excellent technical and communication skills.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns across various channels.
• Manage and optimize the marketing automation platform (e.g., HubSpot, Marketo, Pardot) to ensure data integrity and functionality.
• Develop lead scoring models and nurture campaigns to guide prospects through the sales funnel.
• Segment contact databases for targeted and personalized marketing communications.
• Implement and manage A/B tests within automated workflows to improve performance.
• Collaborate with content and demand generation teams to ensure alignment of campaigns and content.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Ensure compliance with data privacy regulations.
• Integrate the marketing automation platform with other marketing and sales tools (e.g., CRM).

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 3+ years of hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proven experience in designing and implementing automated marketing campaigns and workflows.
• Strong understanding of lead nurturing, lead scoring, and segmentation strategies.
• Proficiency in analyzing marketing data and generating performance reports.
• Excellent project management and organizational skills.
• Ability to work independently and collaboratively in a remote team environment.
• Familiarity with CRM systems (e.g., Salesforce) is a plus.
• Strong analytical and problem‑solving abilities.

Benefits

This is a fully remote position, offering exceptional flexibility and work-life balance. Our client offers a competitive salary, performance-based bonuses, and comprehensive health and wellness benefits. You will be part of a dynamic and innovative team, with opportunities for continuous learning and professional development. We provide access to state-of-the-art marketing technology and support your growth within the company. Enjoy the freedom and autonomy of working from anywhere while contributing to a thriving organization. This role allows you to shape your career and make a significant impact.