Marketing Operations Specialist

Placements24; Mbombela (Nelspruit); On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Training opportunities

Collaborative work environment

Job summary

Placements24 in Nelspruit is seeking a highly organized Marketing Operations Specialist to optimize marketing automation, manage the marketing technology stack, and provide data insights to improve campaigns and lead management. This role focuses on efficiency and measurable results within a dedicated team.

The ideal candidate has a Bachelor's degree in Marketing or related field and at least 3 years in marketing operations, with proficiency in Salesforce and HubSpot CRM.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• 3+ years of experience in marketing operations, marketing automation, or a related analytical role.
• Proficiency with marketing automation platforms and CRM systems (Salesforce, HubSpot CRM).
• Strong analytical skills and experience with data analysis and reporting tools.
• Excellent problem-solving abilities and a proactive approach to process improvement.

Responsibilities

• Manage and optimize the marketing automation platform (e.g., HubSpot, Marketo) to support lead nurturing and campaign execution.
• Oversee the marketing technology stack, including CRM integration, data hygiene, and vendor management.
• Develop and implement processes for lead scoring, routing, and management to ensure timely follow-up by sales.
• Analyze marketing campaign performance data, providing actionable insights and reports to the marketing and sales teams.
• Ensure data integrity and compliance with relevant privacy regulations (e.g., POPIA).

Skills

Marketing operations

Marketing automation

Data analysis

Analytical skills

Problem-solving

Education

Bachelor's degree in Marketing/Business/IT

Tools

Salesforce

HubSpot CRM

Job description

About the Role

Our client is looking for a highly organized and analytical Marketing Operations Specialist to join their team in Nelspruit . This role is critical for ensuring the efficiency and effectiveness of marketing processes, technology, and data management. You will be responsible for optimizing marketing automation, managing the marketing technology stack, and providing data insights to improve campaign performance and lead management. This position offers a fantastic opportunity for an operations-minded professional to streamline marketing efforts and drive measurable results within a dedicated team.

Key Responsibilities

• Manage and optimize the marketing automation platform (e.g., HubSpot, Marketo) to support lead nurturing and campaign execution.
• Oversee the marketing technology stack, including CRM integration, data hygiene, and vendor management.
• Develop and implement processes for lead scoring, routing, and management to ensure timely follow-up by sales.
• Analyze marketing campaign performance data, providing actionable insights and reports to the marketing and sales teams.
• Ensure data integrity and compliance with relevant privacy regulations (e.g., POPIA).

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• 3+ years of experience in marketing operations, marketing automation, or a related analytical role.
• Proficiency with marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot CRM).
• Strong analytical skills and experience with data analysis and reporting tools.
• Excellent problem-solving abilities and a proactive approach to process improvement.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package including medical aid and retirement fund.
• Opportunities for training and certification in marketing technology.
• A collaborative work environment focused on operational excellence in Nelspruit .
• Stable, long-term employment with a reputable company.