Marketing Operations & Automation Lead - Randburg

Placements24; Randburg; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Job summary

Placements24 in Randburg, Gauteng is seeking a Marketing Operations Specialist to optimize marketing processes and manage marketing technology stacks. You will ensure data integrity, implement automation, and support campaign execution while collaborating with IT and sales teams.

The role demands hands-on experience with CRM systems and marketing automation tools, plus strong analytical and project management skills. On-site in Randburg with competitive benefits.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, IT, or related field.
• Experience with marketing automation platforms and CRM systems.
• Strong data management, segmentation, and reporting skills.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Manage marketing technology stack including CRM, marketing automation platforms, and analytics tools.
• Develop, implement, and optimize marketing automation workflows and lead nurturing programs.
• Ensure data hygiene and integrity within the marketing database, with enrichment and segmentation.
• Support campaign execution by setting up campaigns, tracking performance, and generating reports.
• Collaborate with IT and sales operations to integrate marketing and sales systems.
• Develop and maintain documentation for marketing processes and procedures.
• Define and track KPIs and report on campaign effectiveness.
• Troubleshoot issues in marketing technology and data.
• Stay updated on best practices in marketing operations and automation.

Skills

Marketing automation

CRM management

Data analysis

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 in Randburg, Gauteng is seeking a Marketing Operations Specialist to optimize marketing processes and manage marketing technology stacks. You will ensure data integrity, implement automation, and support campaign execution while collaborating with IT and sales teams.

The role demands hands-on experience with CRM systems and marketing automation tools, plus strong analytical and project management skills. On-site in Randburg with competitive benefits.