Marketing Manager - Digital Content

Placements24; Bloemfontein; Hybride; ZAR 450 000 - 700 000; Plein temps

Avantages offerts par ce poste

Competitive salary and incentives

Comprehensive medical, dental, and退休/“

Résumé du poste

Placements24 in Welkom is seeking a dynamic Marketing Manager focused on digital content to drive engagement and brand visibility in the Arts & Entertainment sector. You will develop and execute integrated digital marketing strategies across social media, websites, email, and SEO to captivate target audiences.

This hybrid role balances in-office collaboration with remote flexibility, offering opportunities for professional growth, industry events, and a creative team shaping the Welkom marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of digital marketing experience with content strategy and social media.
• Proficiency with marketing automation, analytics platforms, and CMS.
• Strong SEO/SEM and email marketing knowledge.
• Excellent copywriting and visual communication skills for Arts & Entertainment.

Responsabilités

• Develop data-driven digital marketing strategies to increase brand awareness.
• Create and curate content for social media, websites, and email campaigns.
• Manage social channels and foster community growth.
• Analyze campaigns, track metrics, and provide optimization insights.
• Collaborate with product, sales, and creative teams to align marketing with goals.

Connaissances

Content strategy

Social media management

Analytics

SEO

Email marketing

Copywriting

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

Marketing automation tools

Google Analytics

CMS

Description du poste

About the Role

Our client is seeking a dynamic Marketing Manager with a focus on digital content to drive engagement and brand visibility for their creative endeavors in Welkom. You will develop and execute comprehensive digital marketing strategies, leveraging content creation, social media, and SEO to reach and captivate target audiences. This role is ideal for a creative strategist who understands the nuances of digital storytelling within the Arts & Entertainment industry and can blend analytical insights with compelling content execution. You will work a hybrid schedule, balancing in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to increase brand awareness and audience engagement.
• Create and curate compelling content (written, visual, video) for social media, websites, and email campaigns.
• Manage and grow social media channels, fostering community interaction and growth.
• Analyze marketing campaign performance, track key metrics, and provide actionable insights for optimization.
• Collaborate with creative teams, product developers, and sales to ensure marketing efforts are aligned with business goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in content strategy and social media management.
• Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS.
• Strong understanding of SEO, SEM, and email marketing best practices.
• Excellent copywriting, editing, and visual communication skills, with a passion for the Arts & Entertainment sector.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical, dental, and retirement benefits.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for professional development and attending industry events.
• Be part of a creative team shaping the marketing presence in Welkom.