Digital Marketing Specialist - Arts

Placements24; Vereeniging; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Health insurance

Professional development

Job summary

Placements24 in Vereeniging is seeking a Digital Marketing Specialist to elevate events and campaigns within the Arts & Entertainment sector. You will develop and execute multi-channel strategies, craft engaging content, and analyze performance to optimize reach and audience acquisition.

The role requires strong analytical skills, proficiency in SEO/SEM and analytics tools, and collaboration with creative teams in a dynamic, creative environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist with a focus on the Arts & Entertainment industry.
• Proficiency in SEO, SEM, social media marketing, email marketing platforms, and analytics tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Strong written and verbal communication skills, with creative flair.

Responsibilities

• Develop and implement digital marketing strategies across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) to achieve target KPIs.
• Create engaging and relevant content for website, social media, and email newsletters.
• Analyze marketing campaign performance using tools like Google Analytics and provide regular reports with insights and recommendations.
• Collaborate with graphic designers and content creators to ensure brand consistency and campaign effectiveness.

Skills

SEO

SEM

Social media marketing

Email marketing

Analytics tools

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is looking for a strategic and results-driven Digital Marketing Specialist to elevate their presence within the Arts & Entertainment sector in Vereeniging. You will be responsible for developing and executing comprehensive digital marketing campaigns to promote events, artists, and cultural initiatives. This role requires a deep understanding of various digital channels, content optimization, and data analytics to maximize reach and engagement. You will collaborate closely with creative teams to craft compelling narratives and drive audience acquisition.

Key Responsibilities

• Develop and implement digital marketing strategies across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) to achieve target KPIs.
• Create engaging and relevant content for website, social media, and email newsletters.
• Analyze marketing campaign performance using tools like Google Analytics and provide regular reports with insights and recommendations.
• Collaborate with graphic designers and content creators to ensure brand consistency and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven experience as a Digital Marketing Specialist with a focus on the Arts & Entertainment industry.
• Proficiency in SEO, SEM, social media marketing, email marketing platforms, and analytics tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Strong written and verbal communication skills, with creative flair.

Benefits

• Competitive salary and performance incentives.
• Opportunity to contribute to impactful projects in the local Vereeniging arts scene.
• Professional development opportunities and training in the latest digital marketing trends.
• A dynamic work environment with a focus on creativity and collaboration.
• Comprehensive benefits package including health insurance.