Digital Marketing Specialist - Arts & Entertainment

Placements24; Pretoria; On-site; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Flexible remote work

Professional development

Industry events access

Supportive team environment

Job summary

Placements24 is seeking a proactive Digital Marketing Specialist to amplify our client's presence in the Arts & Entertainment sector in Pretoria. You will develop and execute digital marketing strategies to promote events, artists, and productions while managing social media campaigns, SEO/SEM, email marketing, and content creation to boost audience engagement and ticket sales.

This role is remote, connecting audiences across platforms.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3+ years of digital marketing experience, preferably in arts/entertainment.
• Strong skills in SEO/SEM, social media, content and email marketing.

Responsibilities

• Develop and execute digital marketing campaigns across social, search, email and display ads.
• Grow and manage the company’s social presence with engaging content.
• Optimize website for SEO and run PPC campaigns (SEM).
• Create and distribute email marketing campaigns to nurture leads.
• Analyze campaign performance with Google Analytics and report insights.
• Collaborate with creative teams to ensure consistent brand messaging.

Skills

Social media marketing

SEO/SEM

Email marketing

Content creation

Analytics

Campaign management

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media platforms

Email marketing software

Job description

About the Role

Our client seeks a proactive and results-driven Digital Marketing Specialist to amplify their presence in the Arts & Entertainment sector in Pretoria. This role focuses on developing and executing innovative digital marketing strategies to promote events, artists, and productions. You will manage social media campaigns, SEO/SEM initiatives, email marketing, and content creation to drive audience engagement and ticket sales. This is an ideal opportunity for a digital marketing expert passionate about the arts to make a significant impact in a fast-paced, creative industry, working remotely to connect with audiences across various platforms.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across social media, search engines, email, and display advertising.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Optimize website content and structure for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM).
• Create and distribute compelling email marketing campaigns to nurture leads and drive conversions.
• Analyze marketing campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Collaborate with creative teams to ensure brand consistency and compelling messaging across all digital channels.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist , preferably within the Arts & Entertainment industry.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Strong written and verbal communication skills, with a creative flair for content creation.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible and remote working arrangements .
• Opportunities for professional development and attending industry events.
• Exposure to a wide range of exciting Arts & Entertainment projects.
• A supportive team environment focused on innovation and growth.