Digital Marketing Specialist (Content Creation)

Placements24; Pretoria; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Remote work flexibility

Health and wellness benefits

Professional development

Conferences attendance

Competitive salary

Job summary

Placements24 in Pretoria is seeking a creative and data-driven Digital Marketing Specialist focused on content creation to join the marketing team. You will develop engaging digital content across platforms to drive brand awareness, engagement, and lead generation, crafting copy, designing visuals, and managing content calendars.

The ideal candidate is a versatile storyteller with a strong understanding of digital marketing, SEO, and analytics, capable of supporting campaigns and product

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3+ years of experience in digital marketing with content creation and social media management.
• Excellent writing, editing, and proofreading skills with a published portfolio.
• Experience with CMS and social media management tools.
• Familiarity with SEO and content optimization techniques.

Responsibilities

• Develop and execute content marketing strategies across social media, blogs, websites, and email campaigns.
• Create engaging written, visual, and multimedia content tailored to target audiences.
• Manage the editorial calendar and ensure timely publication.
• Analyze content performance metrics and optimize strategies.
• Collaborate with cross-functional teams to align content with marketing objectives and product launches.
• Conduct keyword research and SEO best practices to enhance visibility.

Skills

Content marketing

Copywriting

SEO knowledge

Social media management

CMS proficiency

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS platforms

SEO tools

Social media tools

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist with a focus on content creation to join their marketing team in Pretoria . This role is instrumental in developing engaging digital content across various platforms to drive brand awareness, engagement, and lead generation. You will be responsible for crafting compelling copy, designing eye-catching visuals, and managing content calendars to support marketing campaigns. The ideal candidate is a versatile storyteller with a strong understanding of digital marketing principles and a passion for creating impactful online experiences.

Key Responsibilities

• Develop and execute content marketing strategies across social media, blogs, websites, and email campaigns.
• Create engaging written, visual, and multimedia content tailored to specific target audiences.
• Manage the editorial calendar, ensuring timely publication and consistent brand messaging.
• Analyze content performance metrics and use insights to optimize future content strategies.
• Collaborate with cross-functional teams to align content with overall marketing objectives and product launches.
• Conduct keyword research and SEO best practices to enhance content visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in digital marketing, with a strong emphasis on content creation and social media management.
• Excellent writing, editing, and proofreading skills, with a portfolio of published work.
• Proficiency in content management systems (CMS) and social media management tools.
• Familiarity with SEO principles and content optimization techniques.

Benefits

• Competitive salary and performance incentives.
• Remote work flexibility, allowing you to work from anywhere.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative work environment that fosters innovation in Pretoria 's digital landscape.