Content Strategist - Digital Media

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development opportunities

Insurance plans

Job summary

Placements24 is seeking a strategic and creative Content Strategist to shape the digital narrative for its Arts & Entertainment brand from Sandton with hybrid flexibility. You will develop and implement content strategies across blogs, social, email, and video, ensuring alignment with marketing goals and audience engagement.

The role requires SEO fluency, CMS experience, and collaboration with designers and writers to produce high-quality content.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4+ years in content strategy, content marketing, or digital marketing.
• Proficiency in SEO best practices and SEO tools.
• Experience with CMS and social media management platforms.
• Excellent writing and communication skills with Arts & Entertainment interest.

Responsibilities

• Develop and execute a holistic content strategy aligned with objectives.
• Conduct keyword research and audience analysis to inform content.
• Plan, create, and manage editorial calendars for blogs, social, email.
• Collaborate with designers, writers, and video producers for quality content.
• Analyze performance metrics and provide improvement recommendations.

Skills

Content strategy

SEO best practices

Editorial planning

Social media management

Content marketing

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

SEMrush

Ahrefs

CMS (Content Management Systems)

Job description

About the Role

Our client is looking for a strategic and creative Content Strategist to shape the digital narrative for their brand within the Arts & Entertainment sector, operating from their Sandton office with hybrid flexibility. You will develop and implement comprehensive content strategies across multiple digital platforms, ensuring alignment with marketing objectives and audience engagement goals. This role requires a deep understanding of content marketing, SEO, and social media trends, coupled with the ability to translate complex ideas into compelling narratives that resonate with diverse audiences.

Key Responsibilities

• Develop and execute a holistic content strategy aligned with business and marketing objectives.
• Conduct keyword research and audience analysis to inform content creation and optimization.
• Plan, create, and manage editorial calendars for blog posts, social media, email newsletters, and other digital content.
• Collaborate with designers, writers, and video producers to ensure high-quality content creation.
• Analyze content performance metrics, identify trends, and provide recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 4+ years of experience in content strategy, content marketing, or digital marketing.
• Proficiency in SEO best practices and experience with SEO tools (e.g., SEMrush, Ahrefs).
• Experience with content management systems (CMS) and social media management platforms.
• Excellent writing, editing, and communication skills, with a passion for the Arts & Entertainment industry.

Benefits

• Competitive salary and potential for bonuses based on performance.
• Comprehensive health, dental, and vision insurance plans.
• Hybrid work model allowing for flexibility and work-life balance.
• Opportunities for professional development and training.
• Contribute to innovative content initiatives in the heart of Sandton .