Content Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work in Welkom

Professional development

Industry conferences

Bonuses

Job summary

Placements24 is seeking a creative Content Marketing Strategist to shape compelling narratives and drive engagement for its brand in Welkom. You will conceptualize, develop, and execute a robust content strategy across blogs, websites, social media and email.

A storyteller with a deep understanding of content marketing and a passion for impactful campaigns is ideal. The role includes collaborating with designers and subject matter experts, managing a content calendar, and analyzing performance

Qualifications

• Proven experience in content marketing strategy.
• Exceptional writing, editing and proofreading skills with a portfolio.
• Deep understanding of SEO and keyword research tools.
• Experience with CMS like WordPress.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and audience needs.
• Create and manage a content calendar for blogs, articles, whitepapers, case studies and social updates.
• Write, edit and proofread high-quality content optimized for SEO.
• Collaborate with designers and subject matter experts to produce content assets.
• Analyze content performance and use insights to refine strategy.
• Promote content across channels to maximize reach and impact.

Skills

Content strategy

SEO

WordPress

Analytics

Copywriting

Editing

Education

Bachelor's degree in Marketing/Journaliam/English

Tools

Google Analytics

Job description

About the Role

Our client is seeking a creative and analytical Content Marketing Strategist to shape compelling narratives and drive engagement for their brand in Welkom . This pivotal role involves conceptualizing, developing, and executing a robust content strategy across multiple platforms, including blogs, websites, social media, and email. You will be responsible for creating high-quality, valuable content that attracts and retains a clearly defined audience, ultimately driving profitable customer action. The successful candidate will be a storyteller with a deep understanding of content marketing principles and a passion for creating impactful campaigns.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create and manage a content calendar, ensuring timely publication of blog posts, articles, whitepapers, case studies, and social media updates.
• Write, edit, and proofread high-quality content that is engaging, informative, and optimized for search engines (SEO).
• Collaborate with designers and subject matter experts to produce visually appealing and accurate content assets.
• Analyze content performance using metrics like traffic, engagement, and conversion rates, and use insights to refine strategy.
• Promote content across various channels to maximize reach and impact.

Requirements

• Proven experience as a Content Marketing Strategist or similar content-focused role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Deep understanding of SEO best practices and keyword research tools.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in content performance analysis tools (e.g., Google Analytics).
• Bachelor's degree in Marketing, Journalism, English, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid work arrangement within the Welkom area.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative environment with a focus on innovation.
• Contribute to building a strong brand voice and thought leadership.