Marketing Manager - Beauty E-commerce

Placements24; Mtubatuba Local Municipality; Híbrido; ZAR 700.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Performance-based bonuses

Hybrid work model

Professional development

Descripción de la vacante

Placements24 is seeking a strategic Marketing Manager to lead online marketing for a beauty and wellness e-commerce brand in Richards Bay, KwaZulu-Natal. The role centers on creating and executing digital campaigns across SEO/SEM, email, social media, and affiliates to drive traffic, engagement, and revenue.

You will collaborate with sales, product, and creative teams, utilizing data-driven insights to optimize ROI.

Formación

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 5 years of digital marketing experience in ecommerce and beauty.
• Proven track record of data-driven campaigns delivering ROI.
• Experience with SEO/SEM, social media marketing, email platforms (Mailchimp, HubSpot), and analytics tools (Google Analytics).
• Strong segmentation, A/B testing, and CRO.
• Excellent communication and project management skills.
• Ability to work in a hybrid environment with remote and in-office teams.
• Interest in aesthetics and beauty/wellness sector.

Responsabilidades

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to achieve target KPIs.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Develop and execute engaging email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Manage social media presence, content strategy, and community engagement across relevant platforms.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the creative team to develop compelling marketing assets and website content.
• Identify and build relationships with key influencers and affiliate partners.
• Monitor industry trends and competitor activities to identify new opportunities.
• Manage the marketing budget effectively and ensure optimal allocation of resources.

Conocimientos

Digital marketing strategy

ROI optimization

Analytical skills

Campaign management

Cross-functional collaboration

Educación

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Herramientas

SEO/SEM

Mailchimp

HubSpot

Google Analytics

Descripción del empleo

About the Role

Our client, a dynamic and expanding player in the beauty and wellness e-commerce space, is seeking a strategic and results-driven Marketing Manager to spearhead their online marketing initiatives. This role is crucial for driving customer acquisition, engagement, and revenue growth through innovative digital marketing strategies. You will be responsible for developing and executing comprehensive marketing plans across various online channels, including social media, SEO/SEM, email marketing, and affiliate programs. The ideal candidate will possess a deep understanding of the beauty consumer, a proven track record in e-commerce marketing, and a passion for the latest digital trends. This position offers a fantastic opportunity to make a significant impact within a fast-paced environment. You will work closely with sales, product, and creative teams to ensure cohesive brand messaging and campaign execution. This role is based in Richards Bay, KwaZulu-Natal, ZA and operates on a hybrid model, blending the benefits of in-office collaboration with remote flexibility. We are looking for a data-driven marketer who can translate insights into actionable strategies and deliver exceptional ROI.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to achieve target KPIs.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Develop and execute engaging email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Manage social media presence, content strategy, and community engagement across relevant platforms.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the creative team to develop compelling marketing assets and website content.
• Identify and build relationships with key influencers and affiliate partners.
• Monitor industry trends and competitor activities to identify new opportunities.
• Manage the marketing budget effectively and ensure optimal allocation of resources.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and the beauty industry.
• Proven success in developing and executing data-driven marketing campaigns that have driven significant ROI.
• Extensive experience with SEO/SEM, social media marketing, email marketing platforms (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics).
• Strong understanding of customer segmentation, A/B testing, and conversion rate optimization (CRO).
• Excellent analytical, communication, and project management skills.
• Ability to work effectively in a hybrid work environment and collaborate with remote and in-office teams.
• A keen eye for aesthetics and a passion for the beauty and wellness sector.
• Experience with CRM systems and marketing automation tools is a plus.

Benefits

Our client offers a competitive salary, a comprehensive health insurance package, and generous annual leave. You will have opportunities for professional development, including access to industry workshops and training programs. This hybrid role allows for a flexible work arrangement, balancing in-office collaboration in Richards Bay, KwaZulu-Natal, ZA with the convenience of remote work. Employees also benefit from performance-based bonuses and access to a vibrant company culture focused on innovation and growth. Join a forward-thinking team making waves in the beauty e-commerce market.