Digital Marketing Specialist - Beauty E-commerce

Placements24; Vereeniging; Hybrid; ZAR 335,000 - 670,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Employee discount

Professional development

Startup environment

Job summary

Placements24 is seeking a Digital Marketing Specialist for a fully remote role focused on driving online sales and brand visibility in South Africa's beauty sector. You will develop and execute digital strategies across SEO, SEM, social media, email marketing, and content creation for a distributed team.

The ideal candidate has a minimum of 3 years in digital marketing within e-commerce, strong analytical skills, and proficiency with Google Analytics and Ads, CMS, and email platforms.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on e-commerce and the beauty industry.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media platforms, and email marketing software.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer acquisition for our e-commerce platform.
• Manage SEO initiatives including keyword research, on-page optimization, and link building.
• Plan and execute SEM campaigns (Google Ads) to drive targeted traffic and ROI.
• Oversee social media marketing across platforms, including content creation, community management, and paid advertising.
• Develop and manage email marketing campaigns with segmentation, automation, and tracking.
• Create engaging content for website, blog, social media, and newsletters.
• Analyze website traffic and campaigns using Google Analytics; provide actionable insights.
• Collaborate with e-commerce and creative teams to optimize UX and conversions.
• Stay updated on digital marketing trends in the beauty sector.
• Manage digital ad budgets to maximize reach and ROI.

Skills

Analytical skills

Communication skills

Time management

Remote work discipline

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

CMS platforms

Email marketing software

Social media management tools

Job description

About the Role

Our client, a rapidly expanding online beauty retailer, is looking for a talented Digital Marketing Specialist to join their fully remote team. This position is integral to driving online sales, increasing brand visibility, and enhancing customer engagement across all digital channels. You will be responsible for developing and executing cutting‑edge digital marketing strategies tailored for the e-commerce beauty sector. The role demands a creative and analytical mindset, with a proven ability to manage SEO, SEM, social media campaigns, email marketing, and content creation. As a remote‑first company, you will have the autonomy to manage your workload and collaborate effectively with a distributed team, contributing directly to the success of a vibrant online beauty brand.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer acquisition for our e-commerce platform.
• Manage Search Engine Optimization (SEO) initiatives, including keyword research, on-page optimization, and link building to improve organic search rankings.
• Plan and execute Search Engine Marketing (SEM) campaigns (e.g., Google Ads) to drive targeted traffic and achieve ROI goals.
• Oversee social media marketing efforts across relevant platforms (Instagram, Facebook, TikTok, Pinterest), including content creation, community management, and paid social advertising.
• Develop and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Create engaging and brand‑aligned content for the website, blog, social media, and email newsletters.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and reports.
• Collaborate with the e-commerce and creative teams to optimize user experience and conversion rates on the website.
• Stay up‑to‑date with the latest digital marketing trends, tools, and best practices, particularly within the beauty industry.
• Manage digital advertising budgets effectively to maximize reach and return on investment.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on e-commerce and the beauty industry.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience with content management systems (CMS) and basic HTML/CSS is a plus.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinking and ability to generate innovative marketing ideas.
• Self‑motivated and disciplined, with excellent time management skills for remote work.
• Passion for the beauty industry and a strong understanding of online consumer behavior in this sector.

Benefits

This is a fully remote position offering significant flexibility and the ability to work from any location in South Africa. Our client offers a competitive salary and performance‑based bonuses tied to key digital marketing metrics. You will receive a generous employee discount on all products sold through our e-commerce platform. Professional development is encouraged through online courses, webinars, and opportunities to attend virtual industry events. Join a vibrant, fast‑paced startup environment where your contributions directly impact growth and success. Our client provides a supportive team culture focused on collaboration and innovation in the exciting world of online beauty retail.