Senior Digital Marketing Specialist - Beauty

Placements24; Polokwane; Ibrido; ZAR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Comprehensive remote work benefits

Performance-based bonuses

Opportunities for professional develop

Descrizione del lavoro

Placements24 is seeking a Senior Digital Marketing Specialist for a remote role in the beauty sector. You will develop strategies across SEO, SEM, social media, email and content marketing to drive traffic and sales.

The ideal candidate has 5+ years in digital marketing for e-commerce, with strong analytics, CMS and communication skills. This is a remote-first position with flexible collaboration across teams.

Competenze

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 5+ years in digital marketing with e-commerce/beauty background.
• Proven SEO, SEM, social media, email and content marketing expertise.
• Proficiency with analytics tools and CMS platforms.

Mansioni

• Develop and manage comprehensive digital marketing strategies to drive online sales and brand awareness.
• Oversee SEO/SEM, keyword research, and site optimization for organic and paid campaigns.
• Lead social media campaigns across Instagram, Facebook, TikTok and Pinterest.
• Create and optimize email marketing campaigns, including segmentation and A/B testing.
• Produce engaging content for website, blog and digital assets.
• Analyze performance with Google Analytics, SEMrush and social analytics.
• Monitor campaigns, identify trends and provide actionable insights.
• Manage budgets to maximize ROI and collaborate with internal teams and agencies.
• Stay updated on latest digital marketing trends in beauty.

Conoscenze

Digital marketing

SEO/SEM

Social media

Email marketing

Content marketing

Analytics

CMS

Communication

Formazione

Bachelor's degree in Marketing

Strumenti

Google Analytics

SEMrush

Adobe Analytics

Marketing automation

Descrizione del lavoro

About the Role

Our client, a leading online beauty retailer, is seeking a highly skilled and results-oriented Senior Digital Marketing Specialist to join their dynamic, fully remote team. This role is perfect for a data-driven marketer with a passion for the beauty industry and a proven track record in executing successful digital marketing campaigns. You will be responsible for developing and implementing strategies across various digital channels, including SEO, SEM, social media, email marketing, and content marketing, to drive traffic, engagement, and sales. The ideal candidate is a creative thinker, an analytical problem-solver, and an excellent communicator, adept at leveraging digital tools to achieve business objectives. As a remote-first company, we offer unparalleled flexibility and a collaborative work culture.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive online sales and brand awareness.
• Oversee SEO/SEM efforts, keyword research, and website optimization to improve organic search rankings and paid campaign performance.
• Manage and execute social media marketing campaigns across relevant platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Develop and implement effective email marketing campaigns, including list segmentation, content creation, and A/B testing.
• Create engaging and optimized content for the website, blog, and other digital assets.
• Analyze digital marketing performance using tools such as Google Analytics, SEMrush, and social media analytics platforms.
• Monitor campaign performance, identify trends, and provide actionable insights and recommendations for improvement.
• Manage digital advertising budgets and ensure efficient allocation of resources to maximize ROI.
• Collaborate with internal teams (e.g., e-commerce, creative) and external agencies to ensure campaign alignment and execution.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the beauty industry.
• Conduct competitive analysis and identify opportunities for digital growth.
• Manage online reputation and social listening efforts.
• Assist in the development of digital marketing reports for senior management.
• Contribute to the overall e-commerce strategy and customer acquisition efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and the beauty industry.
• Proven expertise in SEO, SEM (Google Ads), social media marketing, email marketing, and content marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of website management and content management systems (CMS).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a fully remote environment.
• Creative mindset with a passion for digital innovation and beauty trends.
• Experience managing digital advertising budgets and optimizing campaigns for performance.
• Strong project management and organizational skills.
• Familiarity with the South African digital marketing landscape, especially within the beauty sector in regions like Limpopo.
• Experience with influencer marketing campaigns is a plus.

Benefits

• competitive salary
• comprehensive remote work benefits package
• performance-based bonuses
• opportunities for professional development