Data-Driven Marketing Manager, Beauty Ecommerce (Hybrid)

Placements24; Mtubatuba Local Municipality; Hybride; ZAR 700 000 - 1 100 000; Plein temps

Avantages offerts par ce poste

Health insurance

Performance-based bonuses

Hybrid work model

Professional development

Résumé du poste

Placements24 is seeking a strategic Marketing Manager to lead online marketing for a beauty and wellness e-commerce brand in Richards Bay, KwaZulu-Natal. The role centers on creating and executing digital campaigns across SEO/SEM, email, social media, and affiliates to drive traffic, engagement, and revenue.

You will collaborate with sales, product, and creative teams, utilizing data-driven insights to optimize ROI.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 5 years of digital marketing experience in ecommerce and beauty.
• Proven track record of data-driven campaigns delivering ROI.
• Experience with SEO/SEM, social media marketing, email platforms (Mailchimp, HubSpot), and analytics tools (Google Analytics).
• Strong segmentation, A/B testing, and CRO.
• Excellent communication and project management skills.
• Ability to work in a hybrid environment with remote and in-office teams.
• Interest in aesthetics and beauty/wellness sector.

Responsabilités

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to achieve target KPIs.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Develop and execute engaging email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Manage social media presence, content strategy, and community engagement across relevant platforms.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the creative team to develop compelling marketing assets and website content.
• Identify and build relationships with key influencers and affiliate partners.
• Monitor industry trends and competitor activities to identify new opportunities.
• Manage the marketing budget effectively and ensure optimal allocation of resources.

Connaissances

Digital marketing strategy

ROI optimization

Analytical skills

Campaign management

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Outils

SEO/SEM

Mailchimp

HubSpot

Google Analytics

Description du poste

Placements24 is seeking a strategic Marketing Manager to lead online marketing for a beauty and wellness e-commerce brand in Richards Bay, KwaZulu-Natal. The role centers on creating and executing digital campaigns across SEO/SEM, email, social media, and affiliates to drive traffic, engagement, and revenue.

You will collaborate with sales, product, and creative teams, utilizing data-driven insights to optimize ROI.