Marketing Data Analyst: Hybrid, Data-Driven Growth

Placements24; George; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Medical aid & retirement fund

Job summary

Placements24 in George, Western Cape, is seeking a Marketing Data Analyst to translate data into actionable insights that guide marketing strategy and drive business growth.

You will develop dashboards, analyze campaign performance, and collaborate with marketing managers to measure success and optimize resource allocation. This hybrid role blends in-office collaboration with remote flexibility and offers opportunities for professional growth.

Qualifications

• Bachelor's or higher in a quantitative field (Statistics, Mathematics, Economics, Marketing, CS).
• Proven experience as a Data Analyst in marketing context preferred.
• Proficiency with SQL, Python (Pandas/NumPy), or R.
• Strong data visualization experience (Tableau/Power BI).
• Solid marketing metrics knowledge (CPA, CTR, LTV).
• Excellent analytical and problem-solving skills with attention to detail.
• Effective communication for both technical and non-technical stakeholders.
• Experience with statistical modeling and predictive analytics is a plus.
• Ability to work independently and in a hybrid environment.

Responsibilities

• Collect, clean, and analyze large datasets related to marketing campaigns, customer interactions, and website performance.
• Develop and maintain dashboards and reports using data visualization tools (Tableau, Power BI) to track KPIs.
• Identify trends and anomalies to provide insights on customer behavior and campaign effectiveness.
• Conduct A/B tests and experiments to optimize marketing efforts and conversions.
• Collaborate with marketing managers to define goals, measure success, and provide data-driven recommendations.
• Perform segmentation analysis to target audiences and tailor messaging.
• Stay up-to-date with data analysis techniques and marketing technologies.
• Present findings clearly to stakeholders to support strategic decisions.

Skills

SQL

Python

R

Tableau

Power BI

Statistics

Communication

Problem solving

Education

Bachelor's degree in Statistics / Mathematics / Economics / Marketing / Computer Science

Tools

SQL

Python (Pandas, NumPy)

R

Tableau

Power BI

Job description

Placements24 in George, Western Cape, is seeking a Marketing Data Analyst to translate data into actionable insights that guide marketing strategy and drive business growth.

You will develop dashboards, analyze campaign performance, and collaborate with marketing managers to measure success and optimize resource allocation. This hybrid role blends in-office collaboration with remote flexibility and offers opportunities for professional growth.