Hybrid Digital Marketing Analyst - E-commerce Growth

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Health insurance

Retirement savings plan

Training in data analytics

Collaborative environment

Job summary

Placements24 is seeking a data-driven Digital Marketing Analyst in Bloemfontein to track, analyze, and report on digital campaigns and e-commerce performance. You will provide insights that guide strategy, help optimize spend, and uncover growth opportunities.

The role demands strong analytical skills, proficiency with GA/Adobe Analytics, and experience with Tableau/Power BI. A hybrid working model and a focus on data-led decision making are offered.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar role.
• Strong proficiency in web analytics tools (GA/Adobe).
• Experience with data visualization tools (Tableau/Power BI) is a plus.
• Excellent analytical, quantitative, and problem-solving skills.
• Ability to translate complex data into actionable insights for non-technical stakeholders.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or related quantitative field.

Responsibilities

• Track, measure, and analyze performance of digital marketing campaigns across channels (SEO, SEM, social, email).
• Develop and maintain dashboards and reports visualizing KPIs for marketing and e-commerce.
• Analyze website traffic, user behavior, conversion rates, and customer journeys.
• Provide actionable recommendations to optimize campaign performance and ROI.
• Collaborate with marketing and sales to set goals and interpret results.
• Identify trends to inform future strategies and budget allocation.

Skills

Web analytics

Data visualization

Analytical thinking

Insight communication

Education

Bachelor's degree in a quantitative field (Statistics/Math/Economics/Marketing)

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 is seeking a data-driven Digital Marketing Analyst in Bloemfontein to track, analyze, and report on digital campaigns and e-commerce performance. You will provide insights that guide strategy, help optimize spend, and uncover growth opportunities.

The role demands strong analytical skills, proficiency with GA/Adobe Analytics, and experience with Tableau/Power BI. A hybrid working model and a focus on data-led decision making are offered.