Senior Marketing Analytics Lead | Data-Driven Growth

Placements24

Mossel Bay

On-site

ZAR 700,000 - 1,000,000

Full time

4 days ago

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Benefits offered by this job

Competitive salary

Advanced analytics tools

Professional development

Mossel Bay location

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Senior Marketing Analyst to turn data into strategic insights. You will dissect market trends, evaluate campaigns, and optimize spend across channels.

The ideal candidate has a master’s in a quantitative field, 7+ years in marketing analytics, and expertise in R/Python, SQL, and data visualization tools (Tableau/Power BI). You will present actionable recommendations to senior management.

Qualifications

Master's degree in a quantitative field.
7+ years of experience in marketing analytics or a similar role.
Proficiency in R or Python and advanced Excel.
Experience with SQL and data visualization tools (Tableau, Power BI).

Responsibilities

Design and execute marketing data analysis projects to uncover actionable insights.
Develop and maintain dashboards and reports for marketing KPIs across channels.
Conduct A/B tests to optimize campaigns and website performance.
Analyze customer segmentation, lifetime value, and churn models.
Collaborate with marketing managers and BI teams to translate data into recommendations.
Identify opportunities for marketing automation and efficiency improvements.
Present findings to senior management and stakeholders.
Stay updated on analytical tools and industry best practices.