Data-Driven Digital Marketing Analyst (Hybrid)

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses based on performance

Medical benefits

Retirement benefits

Professional training

Job summary

Placements24 is seeking a Data-Driven Digital Marketing Analyst in Bloemfontein. You will collect, analyze, and interpret marketing data to guide strategic decisions and improve campaign effectiveness.

The role blends in-person collaboration with remote flexibility within a hybrid model. You will leverage Google Analytics, data visualization tools, and analytics methodologies to inform optimization efforts across e-commerce and social channels.

Qualifications

• Proven ability to analyze marketing data and extract actionable insights.
• Experience with GA or similar analytics platforms.
• Ability to create and interpret dashboards and visualizations.

Responsibilities

• Track, measure, and analyze performance of digital marketing campaigns across channels.
• Develop regular reports and dashboards with key trends and insights.
• Monitor website traffic, user behavior, and conversions using analytics tools.
• Conduct A/B testing to optimize pages and messages.
• Collaborate with the marketing team to define KPIs and ensure data accuracy.

Skills

Analytical skills

Data analysis tools

Data visualization

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 is seeking a Data-Driven Digital Marketing Analyst in Bloemfontein. You will collect, analyze, and interpret marketing data to guide strategic decisions and improve campaign effectiveness.

The role blends in-person collaboration with remote flexibility within a hybrid model. You will leverage Google Analytics, data visualization tools, and analytics methodologies to inform optimization efforts across e-commerce and social channels.