Hybrid Marketing Data Analyst: Drive Growth with Data

Placements24; Gqeberha; Híbrido; ZAR 420.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Professional development

Hybrid work

Port Elizabeth office

Annual leave

Descripción de la vacante

Placements24 is seeking a meticulous Marketing Data Analyst for a hybrid role in Port Elizabeth, Eastern Cape. You will collect, clean, and analyze data across web analytics, CRM, social media, and ad platforms to inform marketing strategies and measure campaign effectiveness.

You will develop dashboards, report KPIs, analyze customer behavior and lifetime value, and present insights to the marketing team and management.

Formación

• Bachelor's degree in a quantitative field.
• Minimum 3 years of experience in marketing analytics.
• Proficiency in Excel, SQL, and statistical software (R, Python).
• Experience with web analytics platforms (Google Analytics) and data visualization tools (Tableau, Power BI).
• Strong understanding of marketing principles and campaign measurement methodologies.

Responsabilidades

• Collect, clean, and process marketing data from various sources (web analytics, CRM, social media, ad platforms).
• Analyze marketing campaign performance, identifying trends, insights, and areas for improvement.
• Develop and maintain marketing dashboards and reports to track KPIs.
• Analyze customer behavior, segmentation, and lifetime value.
• Provide actionable recommendations to optimize campaign performance and strategy.
• Collaborate with marketing stakeholders to define data requirements and reporting needs.
• Utilize statistical methods and data mining techniques to uncover insights.
• Ensure data accuracy, integrity, and consistency across marketing platforms.
• Stay current with data analysis tools and marketing analytics best practices.
• Present findings and insights to the marketing team and management.

Conocimientos

Excel

SQL

R

Python

Tableau

Power BI

Marketing analytics

Data visualization

Educación

Bachelor's degree in Statistics/Mathematics/Economics/Marketing

Herramientas

Google Analytics

Descripción del empleo

Placements24 is seeking a meticulous Marketing Data Analyst for a hybrid role in Port Elizabeth, Eastern Cape. You will collect, clean, and analyze data across web analytics, CRM, social media, and ad platforms to inform marketing strategies and measure campaign effectiveness.

You will develop dashboards, report KPIs, analyze customer behavior and lifetime value, and present insights to the marketing team and management.