Hybrid Digital Marketing Analyst: Data-Driven Growth

Placements24; George; Híbrido; ZAR 420 000 - 540 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health and wellness benefits

Retirement savings plan

Hybrid work model in George

Resumo da oferta

Placements24 is seeking a Digital Marketing Analyst to join our client, an analytics and insights firm, in a Hybrid role based in George, Western Cape. You will measure, analyze, and report on digital campaigns across SEO, SEM, social, email, and display to drive ROI.

The ideal candidate has strong quantitative skills, experience with analytics tools, and the ability to translate data into actionable insights for campaign optimization and forecasting.

Qualificações

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or related quantitative field.
• 2–4 years of digital marketing analytics experience.
• Proficiency with Google Analytics and/or Adobe Analytics.

Responsabilidades

• Track, measure, and analyze the performance of digital marketing campaigns (SEO, SEM, social media, email, display advertising).
• Develop and maintain dashboards and reports to visualize KPIs.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather and interpret data.
• Identify trends, patterns, and insights to provide actionable recommendations for campaign optimization.
• Collaborate with marketing teams to define campaign goals, tracking requirements, and reporting needs.
• Conduct A/B testing analysis and provide insights for improving conversion rates.
• Perform market research and competitor analysis using data-driven tools.
• Stay updated on trends and best practices in digital marketing analytics and data visualization.

Conhecimentos

Analytical thinking

Data interpretation

Communication skills

Problem solving

Formação académica

Bachelor's degree in Statistics or related field

Ferramentas

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

Descrição da oferta de emprego

Placements24 is seeking a Digital Marketing Analyst to join our client, an analytics and insights firm, in a Hybrid role based in George, Western Cape. You will measure, analyze, and report on digital campaigns across SEO, SEM, social, email, and display to drive ROI.

The ideal candidate has strong quantitative skills, experience with analytics tools, and the ability to translate data into actionable insights for campaign optimization and forecasting.