Data-Driven Marketing Analyst (Hybrid)

Placements24; Stellenbosch; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional growth opportunities

Access to analytics tools

Job summary

Placements24 in Stellenbosch is seeking a highly analytical Marketing Analyst to join our marketing team. You will measure campaign effectiveness, analyze customer behavior, and support data-driven decisions to grow ROI.

You will gather data from digital channels, build dashboards in Excel/Tableau/Power BI, and deliver insights to optimize strategies. A hybrid work model is offered to balance collaboration and flexibility.

Qualifications

• Proven experience as Marketing Analyst or similar analytical role.
• Proficient in Excel, SQL and data visualization tools.
• Experience with Google Analytics and marketing data sources.

Responsibilities

• Collect and analyze marketing data from channels such as digital advertising, social media, email, and website analytics.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Provide insights and recommendations to optimize marketing strategies and segmentation.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with marketing teams to define campaign measurement plans and ensure accurate data tracking.

Skills

Excel

SQL

Tableau

Power BI

Google Analytics

Data analysis

Communication

Presentation

Tools

Tableau

Power BI

Google Analytics

Job description

Placements24 in Stellenbosch is seeking a highly analytical Marketing Analyst to join our marketing team. You will measure campaign effectiveness, analyze customer behavior, and support data-driven decisions to grow ROI.

You will gather data from digital channels, build dashboards in Excel/Tableau/Power BI, and deliver insights to optimize strategies. A hybrid work model is offered to balance collaboration and flexibility.