E-commerce Marketing Analyst: Data-Driven Growth

Placements24; Noord-Kaap; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Professional development

Hybrid work model

Job summary

Placements24 in South Africa is seeking an analytical E-commerce Marketing Analyst to measure, analyze, and report on the performance of digital campaigns across SEO, SEM, social, email, and affiliate channels.

You will develop dashboards, identify growth opportunities, run ROI analyses, and collaborate with marketing managers to set KPIs and budgets. A hybrid role in Kimberley offers a data-driven environment and opportunities for professional development.

Qualifications

• Minimum 2 years in marketing analytics, preferably in e-commerce.
• Proficiency with Google Analytics or Adobe Analytics.
• Experience with Tableau or Power BI for dashboards.
• Strong quantitative and communication skills.

Responsibilities

• Track, measure, and analyze the performance of marketing campaigns across all digital channels.
• Develop and maintain dashboards and reports for stakeholders.
• Analyze customer behavior, campaign ROI, and identify optimization opportunities.
• Collaborate with marketing managers to set KPIs and benchmarks.
• Conduct A/B test analyses and recommend improvements.

Skills

Marketing analytics

Data interpretation

Statistical analysis

Communication skills

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 in South Africa is seeking an analytical E-commerce Marketing Analyst to measure, analyze, and report on the performance of digital campaigns across SEO, SEM, social, email, and affiliate channels.

You will develop dashboards, identify growth opportunities, run ROI analyses, and collaborate with marketing managers to set KPIs and budgets. A hybrid role in Kimberley offers a data-driven environment and opportunities for professional development.