Marketing Data Analyst

Placements24; Vereeniging; Hybrid; ZAR 300,000 - 600,000; Full time

Job summary

Placements24 is seeking a Marketing Data Analyst to drive data-driven marketing decisions from a remote location. The role focuses on analyzing campaign performance, customer behavior, and market trends to optimize strategies and growth.

You will deliver actionable insights, build dashboards, and support marketing initiatives across channels. The ideal candidate brings strong data skills, statistical know-how, and the ability to communicate complex findings to both technical and non-technical

Qualifications

• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics or related quantitative field.
• Strong proficiency in SQL, Python, or R for data analysis.
• Experience with web analytics and marketing platforms is a plus.
• Ability to communicate insights to technical and non-technical audiences.

Responsibilities

• Collect, clean, and analyze large datasets from marketing channels.
• Develop dashboards and reports to track core KPIs and campaign performance.
• Identify trends and insights to inform strategic marketing decisions.
• Perform A/B tests and other experiments to optimize campaigns.
• Build predictive models to forecast outcomes and customer behavior.
• Collaborate with marketing to define data needs and support campaigns.
• Present findings clearly to stakeholders; ensure data accuracy across sources.
• Stay updated on new tools and techniques in marketing analytics.

Job description

About the Role

Our client, a fast-paced e-commerce company operating in Vereeniging , is seeking a highly analytical and data-driven Marketing Data Analyst to join their team. This role is crucial for understanding campaign performance, customer behavior, and market trends to inform strategic marketing decisions. The ideal candidate will possess strong technical skills in data analysis, statistical modeling, and reporting. This position offers a remote work arrangement, allowing the successful candidate to contribute their expertise from anywhere. You will be instrumental in extracting actionable insights from complex datasets, thereby optimizing marketing efforts and driving business growth. We are looking for a meticulous and proactive individual who is passionate about using data to unlock marketing potential. This is a great opportunity to join a growing company and make a significant impact.

Key Responsibilities

• Collect, clean, and analyze large datasets from various marketing channels (e.g., web analytics, CRM, social media, advertising platforms).
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and insights within marketing data to inform strategic decision-making.
• Perform A/B testing and other experimental designs to optimize campaign effectiveness and website performance.
• Build predictive models to forecast marketing outcomes and customer behavior.
• Collaborate with marketing teams to define data requirements and provide analytical support for campaigns.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Ensure data accuracy and integrity across all marketing data sources.
• Stay updated on the latest data analysis tools and techniques in marketing analytics.

Requirements

• Proven experience as a Marketing Data Analyst, Business Analyst, or similar role.
• Strong proficiency in data analysis tools such as SQL, Python, or R.
• Expertise in data visualization tools like Tableau, Power BI, or Looker.
• Solid understanding of statistical methods and modeling techniques.
• Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to communicate complex data insights effectively to both technical and non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing, or a related quantitative field.
• Experience working in a remote environment is preferred.
• Familiarity with the e-commerce industry and marketing strategies is a plus, relevant to our client's operations near Vereeniging .

Benefits

• This role offers a competitive salary, comprehensive benefits, and the flexibility of remote work. You will have the opportunity to work with cutting-edge data tools, contribute to significant marketing strategies, and grow your career in a dynamic environment. Be part of a data-centric culture that values insightful analysis and its direct impact on business success, regardless of your physical location relative to Vereeniging .