Marketing Data Analyst

Placements24; Polokwane; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Training resources

Job summary

Placements24 is seeking a highly analytical Marketing Data Analyst to join our fully remote team. This role focuses on transforming raw marketing data into actionable insights to drive strategic decisions and optimize campaign performance.

You'll collect, clean, and analyze data from multiple channels, build dashboards to track KPIs, and deliver recommendations that improve targeting and ROI. A strong statistical background and clear communication are essential.

Qualifications

• 3+ years of experience as a Marketing Analyst or in a data-focused marketing role.
• Strong proficiency in SQL, Excel, and at least one of R or Python.
• Experience with data visualization tools such as Tableau or Power BI.
• Solid understanding of marketing principles and digital channels.
• Excellent analytical, problem-solving, and communication skills.
• Bachelor’s degree in a quantitative field.

Responsibilities

• Collect, clean, and organize data from multiple marketing sources.
• Develop and maintain dashboards and reports to track KPIs and campaign performance.
• Perform in-depth analysis to identify trends, measure effectiveness, and forecast outcomes.
• Provide actionable insights to improve strategy, targeting, and ROI.
• Collaborate with marketing teams to define data requirements for new campaigns.
• Stay current with industry trends in analytics and data visualization tools.

Skills

SQL

Excel

R

Python

Tableau

Power BI

Google Data Studio

Marketing analytics

Analytical thinking

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing or related quantitative field

Tools

Google Analytics

CRM data tools

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their fully remote team. This role is essential for transforming raw marketing data into actionable insights that drive strategic decision-making and optimize campaign performance. You will be responsible for collecting, cleaning, analyzing, and interpreting data from various marketing channels to identify trends, measure ROI, and uncover opportunities for growth. We are looking for a proactive individual who is passionate about data, possesses strong statistical knowledge, and can communicate complex findings clearly to both technical and non-technical stakeholders.

Key Responsibilities

• Collect, clean, and organize data from multiple marketing sources, including web analytics, CRM, social media, and advertising platforms.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Perform in-depth analysis of marketing data to identify trends, measure effectiveness of campaigns, and forecast future outcomes.
• Provide actionable insights and recommendations to the marketing team to improve strategy, targeting, and ROI.
• Collaborate with marketing teams to define data requirements for new campaigns and initiatives.
• Stay current with industry trends in marketing analytics and data visualization tools.

Requirements

• Proven experience of 3+ years as a Marketing Analyst, Data Analyst, or in a similar data-focused role within a marketing context.
• Strong proficiency in data analysis tools such as SQL, Excel, R, or Python.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Solid understanding of marketing principles and various digital marketing channels.
• Excellent analytical, problem-solving, and critical thinking skills.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Access to advanced analytics software and training resources.
• A collaborative and data-centric team culture that values insightful analysis.