Marketing Analyst

Placements24; LegKraal Gate; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work

Performance-based bonuses

Job summary

Placements24 client seeks a data-driven Marketing Analyst to join their team, working remotely to support marketing strategy and execution. You will translate marketing data into actionable insights that inform decisions and optimize campaigns.

The role requires 2–4 years of analytics experience, strong Excel/SQL, and proficiency with Google Analytics, Tableau or Power BI. You’ll collaborate across channels and present findings clearly in a remote setting.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• 2–4 years of experience as a Marketing Analyst or similar.
• Strong skills in Excel, Google Analytics, and SQL.
• Experience with Tableau or Power BI is a plus.
• Analytical and problem-solving abilities.
• Clear remote communication skills.

Responsibilities

• Collect and analyze marketing data from multiple sources.
• Develop reports and dashboards to visualize KPIs.
• Identify insights to optimize campaigns.
• Evaluate effectiveness of marketing initiatives and channels.
• Conduct market research and competitor analysis.
• Ensure data accuracy and integrity in reporting.

Skills

Data analysis

SQL

Excel

Google Analytics

Tableau/Power BI

Remote communication

Education

Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field

Tools

Tableau

Power BI

Google Analytics

Job description

Our client is looking for a data-driven Marketing Analyst to join their team, working remotely to support marketing strategy and execution. This role is pivotal in translating marketing data into actionable insights that inform decision-making and optimize campaign performance. You will be responsible for gathering, analyzing, and reporting on marketing metrics across various channels. The ideal candidate possesses strong analytical skills, a keen eye for detail, and a passion for understanding consumer behavior and market dynamics, making significant contributions to our client's marketing effectiveness from their chosen location.

Key Responsibilities

• Collect and analyze marketing data from various sources, including web analytics, CRM, and campaign platforms.
• Develop reports and dashboards to visualize key marketing performance indicators (KPIs) and trends.
• Identify insights and trends in marketing data to recommend strategies for campaign optimization and improvement.
• Support the marketing team in evaluating the effectiveness of different marketing initiatives and channels.
• Conduct market research and competitor analysis to provide strategic context.
• Ensure data accuracy and integrity across all marketing reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Proven experience (2-4 years) as a Marketing Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools such as Excel, Google Analytics, and SQL.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills.
• Strong communication skills, with the ability to present complex data clearly and concisely in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote work arrangement.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and skill development in data analytics.
• Engaging work environment with a focus on data-informed decisions.