Remote Marketing Analytics Lead

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote

Health benefits

Professional development

Job summary

Placements24 is seeking an experienced Remote Marketing Analytics Lead to join their fully remote team, driving data-informed decisions and optimizing marketing performance across all channels.

You will develop analytics frameworks, dashboards, and reporting processes, mentor analysts, and translate complex data into clear insights for executive leadership, with a strong emphasis on ROI and strategic marketing investments in a remote setting.

Qualifications

• Bachelor’s or Master’s degree in a quantitative field.
• 5–7 years in marketing analytics with leadership experience.
• Proficiency in analytics platforms and BI tools.

Responsibilities

• Develop and maintain a comprehensive marketing analytics framework, including data collection, processing, and reporting.
• Design, build, and manage interactive dashboards and reports that track key marketing KPIs across all channels.
• Conduct in-depth analysis of marketing campaign performance, customer behavior, and market trends to identify opportunities and areas for improvement.
• Translate complex data findings into clear, concise, and actionable insights for marketing leadership and other stakeholders.
• Develop predictive models and forecasts for marketing performance and ROI.
• Oversee the implementation and utilization of analytics tools and technologies.
• Collaborate with marketing, sales, and product teams to ensure data accuracy and alignment of reporting standards.
• Provide strategic recommendations based on data analysis to optimize marketing spend and improve campaign effectiveness.
• Mentor and guide junior analysts within the marketing team.
• Stay abreast of the latest advancements in marketing analytics, data science, and visualization techniques.

Skills

Marketing analytics leadership

SQL

Google Analytics

Adobe Analytics

Data visualization

Education

Bachelor’s or Master’s degree in Marketing or related quantitative field

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

CRM platforms

Job description

About the Role

Our client is seeking an experienced and strategic Remote Marketing Analytics Lead to join their fully remote team. This leadership role is crucial for driving data-informed marketing decisions and optimizing marketing performance across all channels. You will be responsible for developing and managing marketing analytics frameworks, dashboards, and reporting processes. The ideal candidate possesses a deep understanding of various marketing data sources, advanced analytical techniques, and the ability to translate complex data into clear, actionable insights for executive stakeholders. This is a high-impact opportunity to shape our client's data strategy and influence key marketing investments from a remote location.

Key Responsibilities

• Develop and maintain a comprehensive marketing analytics framework, including data collection, processing, and reporting.
• Design, build, and manage interactive dashboards and reports that track key marketing KPIs across all channels (e.g., website, social media, email, paid advertising).
• Conduct in-depth analysis of marketing campaign performance, customer behavior, and market trends to identify opportunities and areas for improvement.
• Translate complex data findings into clear, concise, and actionable insights for marketing leadership and other stakeholders.
• Develop predictive models and forecasts for marketing performance and ROI.
• Oversee the implementation and utilization of analytics tools and technologies.
• Collaborate with marketing, sales, and product teams to ensure data accuracy and alignment of reporting standards.
• Provide strategic recommendations based on data analysis to optimize marketing spend and improve campaign effectiveness.
• Mentor and guide junior analysts within the marketing team.
• Stay abreast of the latest advancements in marketing analytics, data science, and visualization techniques.

Requirements

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Data Science, Computer Science, or a related quantitative field.
• Minimum of 5-7 years of experience in marketing analytics or a related data analysis role, with at least 2 years in a leadership or senior capacity.
• Proven experience in developing and implementing marketing analytics strategies and frameworks.
• Expertise in data analysis, statistical modeling, and data visualization techniques.
• Proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics) and BI tools (e.g., Tableau, Power BI).
• Strong knowledge of data manipulation and query languages (e.g., SQL).
• Experience with marketing automation platforms and CRM systems.
• Excellent communication, presentation, and storytelling skills, with the ability to explain complex data to non-technical audiences.
• Demonstrated ability to lead projects and manage a team in a remote setting.
• Experience with A/B testing and experimental design.

Benefits

This fully remote position offers a highly competitive salary, comprehensive health and wellness benefits, and generous opportunities for professional development and continuous learning. Enjoy the ultimate work-life balance with the flexibility to work from anywhere. Our client fosters a collaborative, innovative, and results-driven remote work culture. You will have the opportunity to lead and influence key marketing strategies, working with cutting-edge tools and technologies. Join a forward-thinking organization where your analytical expertise will drive significant business impact.