Remote Senior Data Analyst - Marketing Insights

Placements24; Upington; Híbrido; ZAR 1.482.000 - 2.141.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a Senior Data Analyst to join our marketing analytics division in a fully remote capacity. You will deeply analyze large marketing datasets, build actionable insights, and drive strategic decisions for a diverse client base.

Responsibilities include designing dashboards, performing rigorous statistical analyses, and guiding junior analysts. You will work with tools like Tableau/Power BI/Looker, and you will mentor teammates while ensuring data privacy and compliance.

Formación

• Master's or PhD in Statistics, Mathematics, CS, Economics, Data Science, or related field.
• Minimum of 5 years of experience in data analysis, BI, or related role focusing on marketing Analytics.
• Advanced SQL for data extraction and manipulation.
• Proficiency in Python or R for statistical analysis.
• Experience with data visualization tools such as Tableau/Power BI/Looker.
• Strong understanding of A/B testing and experimental design.
• Excellent analytical and communication skills for presenting to non-technical audiences.

Responsabilidades

• Collect, clean, and process large datasets from various sources.
• Perform statistical analysis and modeling to identify trends and correlations in marketing performance.
• Develop dashboards and reports using Tableau, Power BI, or Looker.
• Collaborate with marketing teams to understand analytic needs and provide data-driven recommendations.
• Design and execute A/B tests to measure marketing initiatives.
• Translate complex analyses into actionable business recommendations for clients.
• Stay updated on analytics techniques and advocate their adoption.
• Mentor junior analysts and contribute to team knowledge base.
• Ensure data privacy and compliance with relevant regulations.

Conocimientos

SQL proficiency

Statistics / Modeling

Python or R

Data visualization

A/B testing

Remote work experience

Educación

Master's or PhD in a quantitative field

Herramientas

Tableau

Power BI

Looker

Google Analytics

CRM data platforms

Descripción del empleo

About the Role

Our client, a leading analytics and insights firm with a global reach, is seeking a highly skilled and motivated Senior Data Analyst to join their marketing analytics division. This is a 100% remote position, offering unparalleled flexibility. You will be responsible for delving deep into complex datasets to uncover actionable insights that drive strategic marketing decisions for a diverse range of clients. Your expertise in data manipulation, statistical analysis, and visualization will be crucial in transforming raw data into compelling narratives and actionable recommendations. If you are passionate about leveraging data to optimize marketing performance and thrive in a remote, collaborative environment, this is the perfect opportunity for you.

Key Responsibilities

• Collect, clean, and process large datasets from various sources, ensuring data integrity and accuracy.
• Perform in-depth statistical analysis and modeling to identify trends, patterns, and correlations related to marketing performance.
• Develop and maintain dashboards and reports using data visualization tools (e.g., Tableau, Power BI) to communicate key insights effectively.
• Collaborate closely with marketing teams and stakeholders to understand their analytical needs and provide data-driven recommendations.
• Design and execute A/B tests and other experiments to measure the impact of marketing initiatives.
• Interpret complex analytical findings and translate them into clear, concise, and actionable business recommendations for clients.
• Stay abreast of the latest analytical techniques, tools, and technologies, and advocate for their adoption where appropriate.
• Mentor junior analysts and contribute to the overall knowledge base of the analytics team.
• Ensure data privacy and compliance with relevant regulations.

Requirements

• Master's or Ph.D. in Statistics, Mathematics, Computer Science, Economics, Data Science, or a related quantitative field.
• Minimum of 5 years of experience in data analysis, business intelligence, or a related role, with a strong focus on marketing analytics.
• Expert proficiency in SQL for data extraction and manipulation.
• Advanced knowledge of statistical programming languages such as R or Python.
• Extensive experience with data visualization tools (e.g., Tableau, Power BI, Looker).
• Strong understanding of A/B testing, experimental design, and statistical modeling techniques.
• Excellent analytical, problem-solving, and critical thinking skills.
• Exceptional communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.
• Proven ability to work independently and manage multiple projects simultaneously in a remote setting.
• Experience working with marketing data sources (e.g., Google Analytics, CRM data, ad platforms) is essential.

Benefits

This is a fully remote position offering a highly competitive annual salary, reflecting your expertise and the strategic importance of this role. You will enjoy significant flexibility in your work schedule and location. Our client provides excellent opportunities for professional development, continuous learning, and career advancement within a cutting-edge analytics environment. Access to state-of-the-art tools and technologies, a collaborative international team, and the satisfaction of driving impactful marketing strategies for diverse clients are key benefits. This role is ideal for experienced data professionals seeking autonomy and challenging projects from anywhere.