Marketing Data Analyst

Placements24; Noord-Kaap; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary

Professional growth opportunities

Job summary

Placements24 is seeking a Marketing Data Analyst to join our remote team. You will transform raw marketing data from Google Analytics, CRM, and ad platforms into actionable insights that shape strategy and optimize campaigns.

The ideal candidate has 2–4 years in marketing analytics, proficiency with Tableau/Power BI, and strong communication skills to present findings clearly to clients and internal teams. This fully remote role offers flexibility and growth opportunities.

Qualifications

• Bachelor's degree in a quantitative field.
• 2–4 years of marketing analytics experience.
• Proficiency with Google Analytics and data visualization tools.
• Strong analytical and communication skills.

Responsibilities

• Collect and analyze marketing data from multiple sources (GA, CRM, ad platforms).
• Develop dashboards to track marketing KPIs.
• Identify trends and insights to inform campaigns.
• Perform A/B testing analysis and recommendations.
• Present findings clearly to marketing teams and clients.
• Ensure data accuracy and consistency across reports.
• Stay current with data analysis tools and techniques.
• Visualize data using Tableau, Power BI, or Google Data Studio.

Skills

Marketing analytics

Web analytics

Data visualization

SQL

Excel

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

Google Data Studio

Google Analytics

Job description

About the Role

Our client, a fast-paced digital marketing agency, is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their remote team. This role is pivotal in transforming raw data into actionable insights that drive marketing strategy and campaign optimization. You will be responsible for collecting, cleaning, analyzing, and interpreting marketing data from various sources, including web analytics, social media, CRM, and advertising platforms. The ideal candidate possesses strong quantitative skills, proficiency in data visualization tools, and a deep understanding of marketing metrics and KPIs. This is a fully remote position, offering the flexibility to work from anywhere. You will play a crucial role in helping our clients make informed decisions by providing clear, concise, and impactful data-driven recommendations. We are looking for an individual who is passionate about uncovering trends, measuring performance, and contributing to the success of our clients' marketing efforts.

Key Responsibilities

• Collect, process, and analyze marketing data from various sources (e.g., Google Analytics, social media insights, CRM data, ad platforms).
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs).
• Identify trends, patterns, and insights within the data to inform marketing strategies and campaign optimizations.
• Perform A/B testing analysis and provide recommendations for improving campaign effectiveness.
• Translate complex data findings into clear, concise, and actionable insights for marketing teams and clients.
• Collaborate with marketing strategists and campaign managers to understand data needs and provide analytical support.
• Ensure data accuracy, integrity, and consistency across all reporting and analysis.
• Stay up-to-date with the latest data analysis techniques, tools, and marketing technologies.
• Conduct ad-hoc data analysis to support specific marketing initiatives or research requests.
• Visualize data effectively using tools like Tableau, Power BI, or Google Data Studio.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Data Science, or a related quantitative field.
• 2-4 years of experience in marketing analytics, data analysis, or a related role.
• Proficiency in using web analytics tools such as Google Analytics.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Strong understanding of marketing principles and common marketing metrics (e.g., CTR, CPA, LTV, ROI).
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) and data manipulation techniques.
• Familiarity with SQL for data extraction and manipulation is a plus.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills, with the ability to present complex data clearly.
• Ability to work independently and manage multiple projects in a remote environment.

Benefits

This is a fully remote role offering significant flexibility. Our client provides a competitive salary, comprehensive benefits, and opportunities for professional growth within a dynamic agency setting. You will have access to advanced analytical tools and work on diverse marketing challenges for a variety of clients. We foster a culture of continuous learning and data-driven decision-making, encouraging professional development and skill enhancement. Enjoy the autonomy of a remote position coupled with the support of a collaborative and innovative team. Regular performance reviews and potential for advancement are part of our commitment to employee success. Join a forward-thinking agency where your analytical skills will directly contribute to client success and business growth.