Digital Marketing Analyst

Placements24; Cape Town; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Health/vision/dental insurance

Fully remote with flexible schedule

Professional development opportunities

Job summary

Placements24 is hiring a Digital Marketing Analyst for a fully remote marketing team. You will measure, analyze, and report on performance across SEO, SEM, social, email, and website traffic, providing actionable insights to optimize spend and strategy.

You will build dashboards, perform deep-dive analyses, and collaborate on goals and A/B tests. A strong analytics foundation and fluency with Google Analytics/Tableau/Power BI are essential.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar role.
• Strong proficiency with web analytics tools (GA/Adobe Analytics).
• Experience with data visualization tools (Tableau/Power BI).
• Bachelor's degree in Marketing, Statistics, Economics or related field.

Responsibilities

• Monitor, analyze, and report on performance of all digital marketing channels.
• Develop dashboards and reports to visualize KPIs for stakeholders.
• Conduct in-depth analyses of campaigns, segmentation, and user journeys.
• Track website performance, user behavior, and conversion metrics using analytics tools.
• Collaborate to define goals, benchmarks, and A/B testing strategies.
• Identify trends and provide data-backed optimization recommendations.
• Ensure data accuracy across reporting processes.

Skills

Analytical

Data storytelling

Dashboarding

Excel

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a data-driven and analytical Digital Marketing Analyst to join their fully remote marketing team. This role will be responsible for measuring, analyzing, and reporting on the performance of all digital marketing initiatives. You will provide critical insights into campaign effectiveness, user behavior, and market trends to inform strategic decisions and optimize marketing spend. This is an excellent opportunity for a detail-oriented analyst who thrives on uncovering data-driven narratives and driving performance improvements in a remote work environment.

Key Responsibilities

• Monitor, analyze, and report on the performance of all digital marketing channels, including SEO, SEM, social media, email, and website traffic.
• Develop dashboards and reports to visualize key performance indicators (KPIs) and provide actionable insights to the marketing team and stakeholders.
• Conduct deep-dive analyses into campaign performance, customer segmentation, and user journeys to identify areas for improvement.
• Utilize web analytics tools (e.g., Google Analytics) to track website performance, user behavior, and conversion rates.
• Collaborate with the marketing team to define campaign goals, set benchmarks, and recommend A/B testing strategies.
• Identify trends, opportunities, and challenges within the digital landscape and provide data-backed recommendations.
• Ensure data accuracy and integrity across all reporting and analytical processes.

Requirements

• Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on digital marketing.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Excellent analytical skills, with the ability to interpret complex data sets and translate them into clear, actionable insights.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Strong understanding of digital marketing channels and key performance metrics.
• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related analytical field.

Benefits

• Competitive salary commensurate with experience.
• Fully remote position offering maximum work flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and continuous learning in data analytics.