Marketing Data Analyst

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Data science training

Hybrid work in Bloemfontein

Job summary

Placements24 is seeking a Marketing Data Analyst in Bloemfontein to interpret marketing performance data, identify trends, and provide actionable insights to optimize campaigns. You’ll work with the marketing team to measure impact and drive business growth in the Free State.

The role emphasizes data cleaning, dashboard development, and collaboration with stakeholders to define data requirements and track success, all within a hybrid Bloemfontein environment.

Qualifications

• Bachelor's degree in Statistics, Economics, Mathematics, Marketing, or a related quantitative field.
• 2+ years of experience in data analysis, preferably within a marketing context.
• Proficiency in Excel, SQL, and data visualization software (Tableau, Power BI).
• Experience with web analytics platforms (Google Analytics).
• Strong understanding of marketing principles and campaign metrics.

Responsibilities

• Collect, clean, and analyze marketing data from sources like web analytics, CRM, and campaign platforms.
• Develop and maintain dashboards and reports to visualize marketing KPIs.
• Identify trends, patterns, and insights to inform campaign strategy and optimization.
• Perform A/B testing analysis and provide recommendations to improve conversion rates.
• Collaborate with marketing teams to define data requirements and track campaign success.
• Present findings and insights clearly to marketing stakeholders.

Skills

Excel

SQL

Tableau

Power BI

Google Analytics

Marketing analytics

Attention to detail

Education

Bachelor's degree in quantitative field

Tools

Power BI

Tableau

Job description

About the Role

Our client is seeking a data-driven and analytical Marketing Data Analyst to join their team in Bloemfontein . This role is essential for interpreting marketing performance data, identifying trends, and providing actionable insights to optimize campaign effectiveness and inform strategic decisions. You will work closely with the marketing team to measure the impact of various initiatives and contribute to achieving business growth. This is a prime opportunity for an analyst passionate about marketing to make a tangible impact in the heart of the Free State in Bloemfontein .

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including web analytics, CRM, and campaign platforms.
• Develop and maintain dashboards and reports to visualize key marketing performance indicators (KPIs).
• Identify trends, patterns, and insights within marketing data to inform campaign strategy and optimization.
• Perform A/B testing analysis and provide recommendations for improving conversion rates.
• Collaborate with marketing teams to define data requirements and track campaign success.
• Present findings and insights clearly and concisely to marketing stakeholders.

Requirements

• Bachelor's degree in Statistics, Economics, Mathematics, Marketing, or a related quantitative field.
• 2+ years of experience in data analysis, preferably within a marketing context.
• Proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with web analytics platforms (e.g., Google Analytics).
• Strong understanding of marketing principles and campaign metrics.
• Excellent analytical and problem-solving skills with meticulous attention to detail.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and data science training.
• A collaborative and supportive hybrid work environment in Bloemfontein.
• Contribution to shaping data-driven marketing strategies.