Digital Marketing Analyst

Placements24; Polokwane; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Certifications support

Data-driven environment

Job summary

Placements24 in Polokwane seeks a detail-oriented Digital Marketing Analyst to interpret marketing data and provide actionable insights. You will track, measure, and analyze campaign performance across all channels, influencing strategies and optimizing effectiveness to drive growth in Limpopo.

The role requires a strong analytical mindset and a passion for leveraging data to improve marketing outcomes. Location is Polokwane, with health benefits and professional certification support offered.

Qualifications

• Bachelor's degree in statistics, mathematics, marketing, economics, or related quantitative field.
• 2+ years in digital marketing analytics or similar data role.
• Proficiency with Google Analytics, Google Tag Manager, and web analytics tools.
• Strong analytical, problem-solving, and data visualization skills.
• Excellent communication to present data; Polokwane familiarity a plus.

Responsibilities

• Monitor and analyze website traffic, campaign performance, and key digital marketing metrics using tools like Google Analytics.
• Develop reports and dashboards to visualize data and communicate insights to the marketing team and stakeholders.
• Identify trends, opportunities, and challenges within digital marketing data to inform strategic decisions.
• Conduct A/B testing and other experiments to optimize website performance and campaign effectiveness.
• Provide data-driven recommendations for improving user experience and conversion rates.

Skills

Analytical thinking

Problem-solving

Data visualization

Communication skills

Education

Bachelor's degree in statistics/mathematics/marketing/economics or related quantitative field

Tools

Google Analytics

Google Tag Manager

Job description

About the Role

Our client, a data-centric organization located in Polokwane , is seeking a detail-oriented Digital Marketing Analyst to interpret marketing data and provide actionable insights. You will be responsible for tracking, measuring, and analyzing the performance of digital marketing campaigns across all channels. Your findings will directly influence marketing strategies and optimize campaign effectiveness, contributing significantly to the company's growth objectives in Limpopo. This role requires a strong analytical mindset and a passion for leveraging data to drive marketing success.

Key Responsibilities

• Monitor and analyze website traffic, campaign performance, and key digital marketing metrics using tools like Google Analytics.
• Develop reports and dashboards to visualize data and communicate insights to the marketing team and stakeholders.
• Identify trends, opportunities, and challenges within digital marketing data to inform strategic decisions.
• Conduct A/B testing and other experiments to optimize website performance and campaign effectiveness.
• Provide data-driven recommendations for improving user experience and conversion rates.

Requirements

• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.
• 2+ years of experience in digital marketing analytics or a similar data analysis role.
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Strong analytical, problem-solving, and data visualization skills.
• Excellent communication skills to present complex data in an understandable format, with experience in Polokwane a plus.

Benefits

• Competitive salary with regular performance reviews.
• Opportunity to work in a key economic hub of Limpopo.
• Comprehensive health and wellness benefits.
• Support for professional certifications in data analytics and digital marketing.
• A data-driven and analytical work environment.