Marketing Data Analyst

Placements24; Vereeniging; On-site; ZAR 280,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

On-site role in Vereeniging

Medical and retirement benefits

Advanced training opportunities

Data-driven environment

Job summary

Placements24 in Vereeniging is seeking a Marketing Data Analyst to turn data into actionable insights that guide campaigns and customer targeting. You will collect, clean, and analyze data from marketing channels, build dashboards, and report on campaign performance.

The role requires a Bachelor's degree in a quantitative field and experience with SQL, Excel, Python or R, plus familiarity with Tableau or Power BI.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• Proven experience as a Marketing Data Analyst or similar analytical role.
• Proficiency in data analysis tools and languages such as SQL, Excel, Python, or R.
• Experience with data visualization tools (Tableau, Power BI) is a plus.

Responsibilities

• Collect, clean, and organize data from various marketing channels and sources for analysis.
• Develop and maintain dashboards and reports to visualize key marketing metrics and campaign performance.
• Analyze marketing campaign effectiveness, ROI, and customer acquisition costs.
• Identify trends and insights in customer data to inform marketing strategies and segmentation.
• Collaborate with marketing teams to understand data needs and support campaign planning.

Job description

About the Role

Our client is seeking a highly analytical Marketing Data Analyst to join their team in Vereeniging . This role is essential for translating complex marketing data into actionable insights that drive strategic decision-making. You will be responsible for collecting, cleaning, analyzing, and reporting on marketing campaign performance, customer behavior, and market trends. This position offers a unique opportunity for a data-savvy individual to directly influence marketing strategies and contribute to the overall success of the business through data-driven recommendations.

Key Responsibilities

• Collect, clean, and organize data from various marketing channels and sources for analysis.
• Develop and maintain dashboards and reports to visualize key marketing metrics and campaign performance.
• Analyze marketing campaign effectiveness, ROI, and customer acquisition costs.
• Identify trends, patterns, and insights in customer data to inform marketing strategies and improve segmentation.
• Collaborate with marketing teams to understand their data needs and provide analytical support for campaign planning and optimization.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Proficiency in data analysis tools and languages such as SQL, Excel, Python, or R.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong understanding of marketing principles and campaign methodologies.

Benefits

• Competitive salary and performance-based incentives.
• Full-time, on-site role located in Vereeniging .
• Comprehensive medical and retirement benefits.
• Opportunities for advanced training in data analytics and marketing technology.
• A data-centric work environment that values analytical thinking and innovation.