Digital Marketing Analyst

Placements24; Stellenbosch; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

Paid time off

Learning & development

On-site in Stellenbosch

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join our Stellenbosch team. You will measure, analyze, and report on the performance of all digital marketing campaigns, translating data into actionable recommendations for the marketing department.

The role requires strong quantitative skills, proficiency with analytics and visualization tools, and the ability to drive data-led decision making in a dynamic environment.

Qualifications

• Proven experience in a digital marketing analytics role or related field.
• Strong proficiency in data analysis and reporting tools (Google Analytics, Adobe Analytics).
• Expertise in data visualization using Tableau or Power BI.
• Solid understanding of digital marketing channels and metrics.
• Excellent analytical and problem-solving skills.

Responsibilities

• Track, measure and analyze digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to visualize KPIs and trends.
• Identify insights to inform and optimize marketing strategies and budgets.
• Conduct A/B testing and experiments to improve performance and user experience.
• Collaborate with marketing to set benchmarks and monitor progress.
• Stay updated on industry best practices in analytics and reporting tools.

Skills

Analytical mindset

Attention to detail

Business acumen

Education

Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and data-driven Digital Marketing Analyst to join their team in Stellenbosch . This role is pivotal in measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will be responsible for providing critical insights that inform marketing strategy, optimize campaign effectiveness, and drive measurable business outcomes. The ideal candidate possesses a strong quantitative aptitude, proficiency in data analysis tools, and a passion for translating complex data into clear, actionable recommendations for the marketing department.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various channels (e.g., SEO, SEM, social media, email, display advertising).
• Develop and maintain comprehensive dashboards and reports to visualize key performance indicators (KPIs) and trends.
• Identify key insights, patterns, and opportunities from data to inform and optimize marketing strategies and budget allocation.
• Conduct A/B testing and other experiments to improve campaign performance and user experience.
• Collaborate with marketing team members to set performance benchmarks and track progress towards goals.
• Stay abreast of industry best practices in digital marketing analytics and reporting tools.

Requirements

• Proven experience in a digital marketing analytics role or a closely related field.
• Strong proficiency in data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar.
• Expertise in data visualization techniques and tools (e.g., Tableau, Power BI).
• Solid understanding of digital marketing channels and their respective metrics.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Opportunity to work in a dynamic and innovative environment located in beautiful Stellenbosch .
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Access to continuous learning and professional development resources.