Marketing Data Analyst

Placements24; Soweto; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work flexibility

Professional development

Job summary

Placements24 is seeking a meticulous Marketing Data Analyst to join their team in Soweto, offering hybrid work options. You will collect, analyze, and interpret marketing data from multiple sources to identify trends, measure campaign effectiveness, and inform strategy.

You will develop dashboards, conduct A/B tests, translate insights for non-technical stakeholders, and collaborate with marketing teams to optimize initiatives.

Qualifications

• Proven experience in a Marketing Data Analyst or similar role.
• Strong proficiency in Excel, SQL and data visualization.
• Experience with web analytics platforms and marketing automation tools.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources.
• Develop dashboards and reports to track key marketing KPIs.
• Identify trends and insights to inform strategy and decision making.
• Conduct A/B testing analysis and provide optimization recommendations.
• Collaborate with marketing teams to understand data needs and deliver actionable insights.
• Present data findings clearly to non-technical stakeholders.
• Support development of predictive models for customer behavior and campaign outcomes.

Skills

Excel

SQL

Tableau/Power BI

Data analysis

Tools

Google Analytics

Marketing automation tools

Job description

About the Role

Our client is seeking a meticulous and insightful Marketing Data Analyst to join their team, with the flexibility to work either remotely or from their office in Soweto . This role is essential for providing data-driven insights that inform marketing strategies and optimize campaign performance. You will be responsible for collecting, analyzing, and interpreting marketing data from various sources to identify trends, measure effectiveness, and recommend improvements. This is a fantastic opportunity to contribute to marketing decision-making and shape campaign success in the vibrant Gauteng region.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM, social media, and campaign platforms.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and insights within the data to inform marketing strategy and decision-making.
• Conduct A/B testing analysis and provide recommendations for campaign optimization.
• Collaborate with marketing teams to understand their data needs and provide actionable insights.
• Present complex data findings in a clear and understandable manner to non-technical stakeholders.
• Contribute to the development of predictive models for customer behavior and campaign outcomes.

Requirements

• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools and techniques, including Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate data into actionable business insights and recommendations.
• Strong communication and presentation skills.

Benefits

• Competitive salary and comprehensive benefits.
• Hybrid work flexibility , balancing remote and office-based work.
• Opportunities for professional development and advanced data analytics training.
• A collaborative and intellectually stimulating work environment in Soweto .
• Chance to influence key marketing strategies through data-driven insights.