Marketing Data Analyst

Placements24; Durban; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance incentives

Health and wellness benefits

Professional development opportunities

Durban location benefits

Paid time off

Job summary

Placements24 is seeking a meticulous Marketing Data Analyst to turn complex marketing data into actionable insights in Durban. You will collect, clean, and analyze datasets from CRM, web analytics, and ad platforms to optimize campaigns and inform strategic decisions.

The role requires proficiency in SQL and Python or R, strong data visualization skills with Tableau/Power BI, and a solid grasp of marketing metrics. Join a collaborative team and contribute to data-driven growth in a coastal city.

Qualifications

• 3+ years of experience as a Data Analyst, preferably in marketing.
• Proficient in SQL, Python, or R.
• Strong experience with data visualization tools (Tableau/Power BI/GA Data Studio).
• Familiarity with marketing metrics (CPA, ROI, LTV, segmentation).
• Excellent analytical, problem-solving, and communication skills.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or related quantitative field.

Responsibilities

• Collect, clean, and process large marketing datasets from CRM, web analytics, and ad platforms.
• Perform in-depth analysis of campaign performance, segmentation, and market trends to identify insights.
• Develop dashboards and reports to visualize data and communicate findings to stakeholders.
• Provide data-driven recommendations to optimize marketing strategies, media spend, and targeting.
• Collaborate with marketing and sales teams to understand data needs and provide analytics support.
• Identify opportunities for A/B testing and other data-driven experiments to improve outcomes.

Skills

SQL

Python

R

Tableau

Power BI

Marketing metrics

Communication

Education

Bachelor's degree in Statistics/Mathematics/CS/Economics or related quantitative field

Tools

Google Data Studio

Job description

About the Role

Our client is looking for a meticulous and analytical Marketing Data Analyst to join their team in Durban . This role is crucial for uncovering insights from marketing data to inform strategic decisions and optimize campaign performance. You will be responsible for collecting, cleaning, analyzing, and interpreting complex datasets related to customer behavior, campaign effectiveness, and market trends. The successful candidate will play a key role in driving data-driven marketing strategies and enhancing the overall efficiency and impact of marketing initiatives in a beautiful coastal city.

Key Responsibilities

• Collect, clean, and process large marketing datasets from various sources (CRM, web analytics, ad platforms).
• Perform in-depth analysis of campaign performance, customer segmentation, and market trends to identify key insights.
• Develop dashboards and reports to visualize data and communicate findings to stakeholders.
• Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
• Collaborate with marketing and sales teams to understand their data needs and provide analytical support.
• Identify opportunities for A/B testing and other data-driven experiments to improve campaign outcomes.

Requirements

• 3+ years of experience as a Data Analyst, preferably within a marketing context.
• Proficiency in data analysis tools and languages such as SQL, Python, or R.
• Strong experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Familiarity with marketing concepts and metrics (e.g., CPA, ROI, LTV, segmentation).
• Excellent analytical, problem-solving, and communication skills.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.

Benefits

• Attractive annual salary with performance incentives.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development in data analytics.
• A supportive team environment in the vibrant city of Durban .
• Paid time off and company holidays.