Marketing Data Analyst

Placements24; Stellenbosch; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Performance incentives

Medical aid

Retirement planning

Professional growth

Job summary

Placements24 in Stellenbosch seeks a detail-oriented Marketing Data Analyst to transform raw marketing data into actionable insights that drive strategy and campaign optimization.

You will collect, analyze, and report on marketing metrics across channels, providing recommendations to enhance performance and ROI. A strong quantitative background and 3+ years in analytics are preferred.

Qualifications

• Bachelor's degree in a quantitative field.
• 3+ years as a Data Analyst, preferably in marketing.
• Proficient in SQL, Excel, Python or R.
• Experience with Tableau, Power BI, or similar.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources.
• Develop dashboards and reports to visualize KPIs and trends.
• Analyze campaign performance and customer behavior for opportunities.
• Provide actionable insights to optimize campaigns and ROI.
• Collaborate with marketing to define data requirements.
• Stay updated with data analysis tools and best practices.

Skills

Data analysis

Communication

Problem-solving

Education

Bachelor's degree in a quantitative field

Tools

SQL

Excel

Python

R

Tableau

Power BI

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a detail-oriented Marketing Data Analyst to join their analytics team in Stellenbosch . This role is essential for transforming raw marketing data into actionable insights that drive strategic decision-making and campaign optimization. You will be responsible for collecting, analyzing, and reporting on various marketing metrics across all channels, providing recommendations to enhance performance and ROI. This is a prime opportunity for a data enthusiast to contribute significantly to our client's marketing effectiveness within a stimulating and innovative research environment.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including web analytics, CRM, social media, and campaign platforms.
• Develop and maintain dashboards and reports to visualize key marketing performance indicators (KPIs) and trends.
• Conduct in-depth analysis of campaign performance, customer behavior, and market trends to identify opportunities and challenges.
• Provide actionable insights and strategic recommendations to the marketing team to optimize campaigns, improve targeting, and maximize ROI.
• Collaborate with marketing stakeholders to define data requirements and reporting needs.
• Stay current with data analysis tools, techniques, and industry best practices.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• Proven experience of at least 3 years as a Data Analyst, preferably in a marketing context.
• Strong proficiency in data analysis tools and languages such as SQL, Excel, Python, or R.
• Experience with data visualization tools like Tableau, Power BI, or similar.
• Familiarity with marketing platforms and analytics tools (e.g., Google Analytics, Google Ads, social media analytics).
• Excellent analytical, problem-solving, and communication skills, with the ability to translate data into clear business insights.

Benefits

• Competitive annual salary package with performance-based incentives.
• Comprehensive medical aid, retirement planning, and other benefits.
• Opportunities for professional growth and advanced training in data analytics.
• A dynamic and intellectually stimulating work environment in Stellenbosch .
• Access to cutting-edge analytical tools and technologies.