Digital Marketing Analyst

Placements24; Soweto; On-site; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Retirement benefits

Professional development

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join its Soweto team. The role focuses on measuring, analyzing, and reporting on the performance of all digital marketing initiatives, turning data into actionable insights to optimize campaigns and drive business growth.

You will collaborate with the marketing department to translate complex data into clear recommendations and strategic decisions, staying up-to-date with industry best practices in analytics tools within

Qualifications

• Proven experience as a Digital Marketing Analyst or similar role.
• Strong proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with data visualization tools like Tableau or Power BI.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field.

Responsibilities

• Monitor, track, and analyze the performance of digital marketing campaigns across channels.
• Develop and maintain dashboards and reports to visualize KPIs.
• Analyze website traffic, user behavior, and conversion rates to identify opportunities.
• Provide data-driven recommendations for campaign optimization and budget allocation.
• Collaborate with marketing to define goals and ensure accurate data collection.
• Stay current with industry best practices in analytics and reporting tools.

Skills

Web analytics

Data-driven analysis

Digital marketing concepts

Excel

Google Sheets

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and data-driven Digital Marketing Analyst to join their team in Soweto . This role is instrumental in measuring, analyzing, and reporting on the performance of all digital marketing initiatives, providing actionable insights to optimize campaigns and drive business growth. You will work closely with the marketing department to translate complex data into clear, concise recommendations that inform strategic decision-making. This is an excellent opportunity for a technically proficient individual to make a substantial impact on our marketing effectiveness within the bustling Gauteng province.

Key Responsibilities

• Monitor, track, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, etc).
• Develop and maintain dashboards and reports to visualize key marketing metrics and KPIs.
• Conduct in-depth analysis of website traffic, user behavior, and conversion rates to identify trends and opportunities.
• Provide data-driven recommendations for campaign optimization, budget allocation, and strategic adjustments.
• Collaborate with marketing team members to define campaign goals, set up tracking mechanisms, and ensure accurate data collection.
• Stay current with industry best practices in digital marketing analytics and reporting tools.

Requirements

• Proven experience as a Digital Marketing Analyst , Marketing Data Analyst, or similar role.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Strong understanding of digital marketing concepts and campaign metrics.
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field.

Benefits

• Competitive annual salary and potential performance bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and advanced training in analytics.
• A collaborative and supportive work environment focused on data-driven decision-making.
• Chance to contribute to impactful marketing strategies in Soweto .