Marketing Analyst

Placements24; Randburg; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness benefits

Professional development opportunities

Competitive compensation

Job summary

Placements24 is seeking a meticulous Marketing Analyst to join their Randburg team in a hybrid role. You will collect, interpret, and report on marketing data from digital campaigns, website analytics, CRM, and market research to identify trends and inform strategy.

You will develop dashboards and reports to track KPIs, provide actionable insights, and collaborate with marketing stakeholders to forecast outcomes and evaluate ROI, enabling data-driven decisions and better customer understanding.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• Proven experience collecting, interpreting, and reporting marketing data.
• Strong analytical and quantitative skills with proficiency in data analysis tools (Excel, SQL, R, Python).

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources (digital campaigns, website analytics, CRM, market research).
• Develop and maintain dashboards and reports to track marketing KPIs.
• Interpret data to identify trends and inform marketing strategy.
• Forecast marketing outcomes and evaluate ROI of initiatives.
• Collaborate with stakeholders to understand data needs and deliver timely reports.

Skills

Analytical skills

SQL

Python

R

Excel

Tableau

Power BI

Education

Bachelors degree in Marketing

Bachelors degree in Statistics

Tools

Tableau

Power BI

SQL

Python

Excel

R

Job description

About the Role

Our client is seeking a meticulous and insightful Marketing Analyst to join their growing marketing team in Randburg . This role is essential for providing data-driven insights and analysis to inform marketing strategies and optimize campaign performance. You will be responsible for collecting, interpreting, and reporting on marketing data from various sources to identify trends, measure effectiveness, and recommend improvements. This hybrid position allows for collaboration within the office and remote flexibility, ensuring a dynamic work environment that leverages data to drive business success and enhance customer understanding.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources including digital campaigns, website analytics, CRM, and market research.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs).
• Interpret data to identify trends, patterns, and insights that can inform marketing strategy and decision-making.
• Conduct analysis of campaign performance, customer behavior, and market dynamics to provide actionable recommendations.
• Collaborate with marketing stakeholders to understand their data needs and provide timely, accurate reports.
• Assist in forecasting marketing outcomes and evaluating the ROI of marketing initiatives.

Requirements

• Proven experience as a Marketing Analyst or in a similar data analysis role.
• Strong analytical and quantitative skills with proficiency in data analysis tools (e.g., Excel, SQL, R, Python).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Familiarity with marketing concepts and digital marketing channels.
• Excellent communication and presentation skills, with the ability to explain complex data simply.
• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and potential for performance-based incentives.
• Hybrid work model offering flexibility and a good work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and advanced training in analytics.
• A collaborative environment where data insights drive business strategy.