Marketing Content Strategist

Placements24; Upington; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision insurance

Professional development opportunities

Performance-based incentives

Job summary

Placements24 seeks a strategic Marketing Content Strategist to lead the development and execution of a holistic content plan for Upington operations. You will craft compelling narratives, optimize for SEO, and coordinate across blogs, website, social, email, and video to drive engagement and lead generation.

The ideal candidate combines visionary content thinking with data-driven execution, strong writing, and cross-functional collaboration in a hybrid work environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience in creating and executing data-driven content strategies.
• Strong SEO knowledge and ability to optimize content for search.
• Experience with CMS platforms and analytics tools.
• Excellent writing, editing, and storytelling skills.
• Strong planning and stakeholder management abilities.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with marketing goals and brand positioning.
• Conduct audience research and define content themes, topics, and formats to meet user needs.
• Plan and manage the content calendar across blogs, website, social media, email, and video.
• Oversee creation of high-quality, SEO-optimized content with consistent brand voice.
• Analyze content performance metrics, identify trends, and optimize strategies.
• Collaborate with design, marketing, and product teams to ensure content integration across touchpoints.

Skills

Content strategy

Content marketing

SEO

CMS

Analytics

Writing & editing

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

CMS platforms (e.g., WordPress)

Job description

About the Role

Our client is seeking a strategic and creative Marketing Content Strategist to drive compelling narratives and engage audiences across various platforms for their operations in Upington . This pivotal role involves developing and implementing a holistic content strategy that aligns with business objectives, enhances brand visibility, and supports lead generation efforts. You will be responsible for planning, creating, and distributing valuable, relevant content, ensuring it resonates with target personas and achieves measurable results. The ideal candidate is a visionary thinker with a strong understanding of content marketing principles, SEO, and audience engagement. This is an exciting opportunity to shape the content landscape and contribute significantly to the company's marketing success.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with overall marketing goals and brand positioning.
• Conduct audience research and define content themes, topics, and formats to meet user needs and business objectives.
• Plan and manage the content calendar across multiple channels, including blogs, website, social media, email, and video.
• Oversee the creation of high-quality, engaging, and SEO-optimized content, ensuring brand voice consistency.
• Analyze content performance metrics, identify trends, and optimize strategies for maximum reach and impact.
• Collaborate with design, marketing, and product teams to ensure seamless integration of content across all touchpoints.

Requirements

• Proven experience as a Content Strategist , Content Marketing Manager, or similar role, with a strong portfolio of successful content initiatives.
• Demonstrable experience in developing and executing data-driven content strategies.
• Expertise in SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills, with the ability to craft compelling narratives.
• Strong project management skills and the ability to manage multiple stakeholders and deadlines.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary package and performance-based incentives.
• Hybrid work model offering a balance of remote flexibility and in-office collaboration.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, including workshops and conferences.
• A dynamic and forward-thinking work culture in Upington , focused on innovation and creativity.