Content Strategist - Digital Media

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Professional development budget

Medical aid

Retirement fund benefits

Job summary

Placements24 in Vereeniging seeks an experienced Content Strategist to oversee digital media initiatives. You will develop and implement a cohesive content roadmap aligned with business goals and resonate with target audiences in Arts & Entertainment.

The role requires collaboration with diverse teams to drive engagement and brand loyalty. The position offers a hybrid work model with opportunities to lead innovative content projects and contribute to professional development within a dynamic

Qualifications

• Proven experience as a Content Strategist or similar role in digital media or marketing.
• Strong understanding of content marketing, SEO, social media, and digital analytics.
• Excellent writing, editing, and communication skills, with a portfolio showcasing successful content initiatives.
• Experience with content management systems (CMS) and project management tools.
• Ability to collaborate effectively with designers, writers, and marketing teams in Vereeniging.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing goals and audience needs.
• Plan and manage the editorial calendar, ensuring a steady stream of high-quality content across various formats (blog posts, videos, infographics, social media).
• Conduct audience research and competitive analysis to identify content opportunities and trends.
• Oversee content creation, editing, and optimization for SEO and user engagement.
• Analyze content performance metrics and use insights to refine strategies and improve results.

Skills

Content strategy

SEO

Digital analytics

Writing & editing

Communication

Collaboration

Tools

CMS

Project management tools

Job description

About the Role

Our client is seeking an experienced and creative Content Strategist to oversee digital media initiatives in Vereeniging . This role is crucial for developing and implementing a cohesive content roadmap that aligns with business objectives and resonates with target audiences within the Arts & Entertainment industry. You will be responsible for planning, creating, and distributing valuable content across multiple platforms to attract and retain customers. The ideal candidate possesses a deep understanding of content marketing principles, excellent analytical skills, and the ability to collaborate effectively with diverse teams to produce impactful digital experiences, driving engagement and brand loyalty.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing goals and audience needs.
• Plan and manage the editorial calendar, ensuring a steady stream of high-quality content across various formats (blog posts, videos, infographics, social media).
• Conduct audience research and competitive analysis to identify content opportunities and trends.
• Oversee content creation, editing, and optimization for SEO and user engagement.
• Analyze content performance metrics and use insights to refine strategies and improve results.

Requirements

• Proven experience as a Content Strategist or similar role in digital media or marketing.
• Strong understanding of content marketing, SEO, social media, and digital analytics.
• Excellent writing, editing, and communication skills, with a portfolio showcasing successful content initiatives.
• Experience with content management systems (CMS) and project management tools.
• Ability to collaborate effectively with designers, writers, and marketing teams in Vereeniging .

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model offering a blend of remote flexibility and in-office collaboration.
• Opportunities to work on innovative content projects within the Arts & Entertainment sector.
• Professional development budget for courses and conferences.
• Comprehensive medical aid and retirement fund benefits.