Content Strategist

Placements24; Polokwane; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Polokwane location

Health insurance

Retirement plan

Paid time off

Job summary

Placements24 in Polokwane seeks a strategic Content Strategist to lead content planning, creation, and distribution across channels. You will define content themes, editorial calendars, and ensure quality and consistency with business goals.

The ideal candidate has a marketing or communications degree, 4+ years in content strategy or marketing, strong SEO and analytics skills, and excellent writing. You will collaborate with marketing teams to boost engagement and brand narrative.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is required.
• 4+ years of experience in content strategy, content marketing, or related roles.
• Proven ability to develop and execute successful content strategies.
• Strong understanding of SEO, content management systems, and digital marketing principles.
• Excellent writing, editing, and communication skills.
• Experience with content analytics tools and reporting.

Responsibilities

• Develop and implement content strategies aligned with marketing and business goals.
• Conduct audience research and define target personas to guide content creation.
• Plan editorial calendars and ensure timely delivery of high-quality content.
• Oversee creation of blog posts, whitepapers, case studies, and social updates.
• Optimize content for SEO and user experience.
• Analyze content performance metrics and provide recommendations for improvement.

Skills

Content strategy

Content marketing

SEO

Writing

Editing

Communication

Audience research

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Tools

CMS platforms

Content analytics tools

Job description

About the Role

Our client is seeking a strategic and creative Content Strategist to join their marketing team in Polokwane . This role is crucial for developing and overseeing the creation and distribution of compelling content that aligns with business objectives and resonates with target audiences. You will be responsible for defining content themes, planning editorial calendars, and ensuring content quality and consistency across all channels. The ideal candidate has a deep understanding of content marketing principles, audience segmentation, and performance analytics. This is an excellent opportunity to shape our client's brand narrative and drive engagement through impactful content initiatives.

Key Responsibilities

• Develop and implement comprehensive content strategies that support marketing and business goals.


• Conduct audience research and define target personas to guide content creation.


• Plan and manage editorial calendars, ensuring timely delivery of high-quality content.


• Oversee the creation of various content types, including blog posts, whitepapers, case studies, and social media updates.


• Optimize content for search engines (SEO) and user experience.


• Analyze content performance metrics and provide recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.


• 4+ years of experience in content strategy, content marketing, or related roles.


• Proven ability to develop and execute successful content strategies.


• Strong understanding of SEO, content management systems, and digital marketing principles.


• Excellent writing, editing, and communication skills.


• Experience with content analytics tools and reporting.

Benefits

• Competitive annual salary and performance incentives.


• Opportunity to work within the vibrant city of Polokwane.


• Comprehensive health insurance and retirement plan.


• Paid time off and holidays.


• A dynamic and collaborative team environment focused on innovation and growth.