Content Strategist & Brand Storyteller

Placements24; Pretoria; Hybrid; ZAR 480,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health coverage

Retirement fund

Budget for professional development

Growth in a creative environment

Job summary

Placements24 in Pretoria is seeking an innovative Content Strategist & Brand Storyteller to lead a cohesive content strategy that articulates the brand across platforms. You will ideate, create, and distribute compelling content to engage audiences and support marketing goals.

The ideal candidate has a Bachelor's degree and 4+ years in content strategy or storytelling, excels at copy, SEO, CMS and analytics, and works well with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field required.
• Minimum of 4 years of experience in content strategy, content creation or brand storytelling.
• Proven ability to write clear, concise, and persuasive copy for various audiences and platforms.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools.
• Strategic thinking and excellent project management skills, based in or near Pretoria.

Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing goals and brand voice.
• Create high-quality, engaging content including blog posts, articles, website copy, case studies, and social media updates.
• Oversee content distribution across channels, optimizing for reach and engagement.
• Analyze content performance metrics to measure impact and inform future content strategy.
• Collaborate with cross-functional teams to ensure content consistency and alignment.
• Conduct market research and competitor analysis to identify content opportunities and trends.

Skills

Content strategy

Brand storytelling

Copywriting

SEO

CMS

Analytics tools

Project management

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related

Tools

CMS

Analytics tools

Job description

About the Role

Our client is looking for an innovative and experienced Content Strategist & Brand Storyteller to join their dynamic marketing division in Pretoria . This role is central to developing and executing a cohesive content strategy that articulates the company's brand narrative across all platforms. You will be responsible for ideating, creating, and distributing compelling content that engages target audiences, drives brand loyalty, and supports overall marketing objectives. The ideal candidate will have a passion for storytelling, a keen understanding of content marketing principles, and the ability to translate complex ideas into accessible and engaging narratives.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing goals and brand voice.
• Create high-quality, engaging content including blog posts, articles, website copy, case studies, and social media updates.
• Oversee content distribution across multiple channels, optimizing for reach and engagement.
• Analyze content performance metrics to measure impact and inform future content strategy.
• Collaborate with cross-functional teams (marketing, design, product) to ensure content consistency and alignment.
• Conduct market research and competitor analysis to identify content opportunities and trends.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content creation, or brand storytelling.
• Proven ability to write clear, concise, and persuasive copy for various audiences and platforms.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools.
• Strategic thinking and excellent project management skills, based in or near Pretoria .

Benefits

• Attractive salary and performance incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health coverage and retirement fund.
• Budget for professional development, conferences, and workshops.
• A creative and collaborative work environment with opportunities for growth.