Marketing And Crm Specialist

Mayfly Agri (Pty) Ltd; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Mayfly Agri (Pty) Ltd in Cape Town is seeking a HubSpot Marketing Automation Specialist to lead CRM administration and automation initiatives. You will collaborate with the UK-based Marketing team and other stakeholders to translate business needs into practical HubSpot solutions.

The role focuses on building automated workflows, improving lead capture, and delivering actionable insights through dashboards while ensuring data quality and GDPR compliance.

Qualifications

• Relevant tertiary qualification required.
• HubSpot CRM experience is essential.
• HubSpot certifications advantageous.
• Strong lead generation and CRM management knowledge.
• Ability to design and optimise marketing automations.
• Experience with online forms and lead capture processes.
• Excellent data analysis and reporting skills.

Responsibilities

• Identify opportunities to automate marketing, client nurturing, and business development activities.
• Build, manage, and optimise automated marketing workflows within HubSpot, including lead nurturing and engagement campaigns.
• Monitor performance of marketing automation and recommend improvements based on ROI data.
• Act as the primary HubSpot contact for the Marketing team and manage CRM administration.
• Maintain CRM data quality, permissions, properties, lists, and dashboards.
• Support integration of HubSpot with website forms and other systems with external partners.
• Train internal stakeholders in effective HubSpot usage.
• Build and maintain website forms and lead capture pathways for various channels.
• Ensure leads are captured, tracked, and routed to appropriate teams.
• Produce regular reports covering lead generation, conversion rates, automation performance, CRM usage, and user adoption.
• Analyze marketing and CRM data to identify trends and opportunities, providing actionable recommendations.
• Ensure GDPR compliance in marketing automation and CRM processes.
• Identify and implement process improvements and automation opportunities to enhance efficiency.
• Maintain up-to-date knowledge of HubSpot functionality and CRM best practices.
• Work with UK-based Marketing team to translate requirements into practical automation solutions.

Skills

HubSpot CRM

Marketing automation

Lead nurturing

CRM data quality

Analytics

HTML basics

Project management

Stakeholder training

Cross-functional collaboration

Communication

Education

Relevant tertiary qualification

Tools

HubSpot

CMS platforms

APIs

Job description

Minimum requirements for the role:

• Must have a relevant tertiary qualification;
• HubSpot certifications would be advantageous;
• Previous experience working with HubSpot CRM is essential;
• Proven experience creating, managing, and optimising marketing automations and workflows;
• Strong understanding of lead generation, CRM management, and customer journey mapping;
• Experience building and managing online forms and lead capture processes;
• Strong analytical skills with the ability to interpret data and provide actionable insights;
• Excellent attention to detail with strong organisational and project management skills;
• Ability to manage multiple projects and deadlines simultaneously;
• Strong written and verbal communication skills, with the ability to work effectively with UK-based and remote teams;
• Experience within professional services, legal, B2B, or a similar environment would be advantageous;
• Knowledge of CRM integrations, website CMS platforms, API-based systems, basic HTML, and reporting tools would be advantageous;

The successful candidate will be responsible for:

• Identifying opportunities to automate marketing, client nurturing, and business development activities to improve efficiency and conversion.
• Building, managing, and optimising automated marketing workflows within HubSpot, including lead nurturing, event follow-up, content engagement, cross-selling, and re-engagement campaigns.
• Monitoring the performance of marketing automation and recommending improvements based on engagement, conversion, and ROI data.
• Acting as the primary HubSpot contact for the Marketing team and managing the day-to-day administration of the CRM.
• Maintaining CRM data quality, database hygiene, user permissions, properties, lists, and reporting dashboards.
• Supporting the integration of HubSpot with website forms and other business systems, working with external suppliers and developers where required.
• Training and supporting internal stakeholders in the effective and best-practice use of HubSpot.
• Building and maintaining website forms and lead capture pathways for general enquiries, events, content downloads, lead magnets, and business development initiatives.
• Ensuring leads are accurately captured, tracked, and routed to the appropriate teams.
• Testing and monitoring form performance and identifying opportunities to improve completion and conversion rates.
• Producing regular reports covering lead generation, conversion rates, marketing automation performance, CRM usage, and user adoption.
• Analysing marketing and CRM data to identify trends, opportunities, and areas for improvement, providing practical recommendations to the Marketing team.
• Ensuring marketing automation and CRM processes align with GDPR and relevant data management requirements.
• Identifying and implementing process improvements and automation opportunities to enhance efficiency and reduce manual administration.
• Maintaining up-to-date knowledge of HubSpot functionality, CRM best practices, marketing automation, analytics, and relevant technology developments.
• Working closely with the UK-based Marketing team and other internal stakeholders to translate business requirements into practical automation and CRM solutions.