Marketing Automation Specialist

Placements24; Sandton; Hybride; ZAR 420 000 - 680 000; Plein temps

Avantages offerts par ce poste

Hybrid work arrangement

Professional development opportunities

Health and wellness benefits

Retirement savings plan contribution

Résumé du poste

Placements24 in Sandton, Gauteng, is seeking a Marketing Automation Specialist to optimize customer journeys, design and deploy automated campaigns, and drive conversions in a hybrid role based in the commercial heart of Sandton.

You will manage automation workflows, integrate with CRM (Salesforce), segment databases, and develop lead scoring/nurture programs. A strong background in data-driven marketing and proficiency with major platforms is essential for success.

Qualifications

• Bachelor's degree in Marketing, Business, IT, or related field.
• 2–4 years hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Experience with CRM systems (Salesforce) and integrating them with marketing automation tools.
• Strong understanding of lead nurturing, segmentation, and personalization strategies.
• Proficiency in analyzing marketing campaign data and generating performance reports.
• Excellent project management skills and ability to manage multiple concurrent projects.
• Strong analytical and problem-solving skills.
• Good communication and collaboration skills.
• Knowledge of HTML/CSS for email template customization is a plus.

Responsabilités

• Design, build, test, and deploy automated marketing campaigns and workflows.
• Manage and maintain the marketing automation platform, ensuring data integrity and system performance.
• Segment customer databases for targeted and personalized marketing campaigns.
• Develop and manage lead scoring models and nurture programs.
• Integrate marketing automation platform with CRM and other relevant systems.
• Create and optimize landing pages and forms for campaign lead capture.
• Analyze campaign performance data, identify trends, and provide insights for optimization.
• Collaborate with content and creative teams to develop relevant assets for automated campaigns.
• Ensure all marketing automation activities comply with data privacy regulations.
• Stay up-to-date with marketing automation best practices and new platform features.

Connaissances

Lead nurturing

Segmentation

Personalization

Data analysis

Project management

Communication

Collaboration

HTML/CSS basics

Formation

Bachelor's degree in Marketing, Business, IT or related field

Outils

HubSpot

Marketo

Pardot

ActiveCampaign

Salesforce

Description du poste

About the Role

Our client is looking for a skilled Marketing Automation Specialist to optimize customer journeys and streamline marketing operations. This hybrid role, based in the commercial heart of Sandton, Gauteng, ZA , offers a flexible work arrangement. You will be responsible for designing, implementing, and managing marketing automation strategies, workflows, and campaigns to nurture leads, engage customers, and drive conversions. The ideal candidate has a deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM integration, and data analysis. You will play a crucial role in personalizing customer communications and improving marketing efficiency. Join a progressive company that values innovation and data-driven marketing. This is an excellent opportunity for a technically proficient marketer to make a tangible impact.

Key Responsibilities

• Design, build, test, and deploy automated marketing campaigns and workflows.
• Manage and maintain the marketing automation platform, ensuring data integrity and system performance.
• Segment customer databases for targeted and personalized marketing campaigns.
• Develop and manage lead scoring models and nurture programs.
• Integrate marketing automation platform with CRM and other relevant systems.
• Create and optimize landing pages and forms for campaign lead capture.
• Analyze campaign performance data, identify trends, and provide insights for optimization.
• Collaborate with content and creative teams to develop relevant assets for automated campaigns.
• Ensure all marketing automation activities comply with data privacy regulations.
• Stay up-to-date with marketing automation best practices and new platform features.

Requirements

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 2-4 years of hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).
• Experience with CRM systems (e.g., Salesforce) and integrating them with marketing automation tools.
• Strong understanding of lead nurturing, segmentation, and personalization strategies.
• Proficiency in analyzing marketing campaign data and generating performance reports.
• Excellent project management skills and ability to manage multiple concurrent projects.
• Strong analytical and problem‑solving skills.
• Good communication and collaboration skills.
• Knowledge of HTML/CSS for email template customization is a plus.

Benefits

• Competitive annual salary of R .
• Hybrid work arrangement offering flexibility.
• Opportunity to work with leading marketing technology in Sandton, Gauteng, ZA .
• Professional development opportunities and access to training resources.
• Supportive team environment with a focus on innovation.
• Comprehensive health and wellness benefits.
• Retirement savings plan contribution.