Marketing Analytics Specialist: Data-Driven Insights

Placements24; Mossel Bay; On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement savings plan

Training opportunities

Wellness programs

Generous annual leave

Job summary

Placements24 in Mossel Bay, Western Cape, seeks an analytical Marketing Analyst to dissect market trends, customer behavior, and campaign performance, translating data into actionable insights that guide strategic decisions and boost ROI.

You will develop dashboards, perform segmentation analyses, and present findings to stakeholders, collaborating with marketing and sales. A quantitative degree and 3–5 years’ experience, plus proficiency in Excel, SQL, and Tableau/Power BI, are required.

Qualifications

• 3–5 years of experience in marketing analytics or similar.
• Strong proficiency in Excel, SQL, and statistical software.
• Experience with data visualization tools like Tableau or Power BI.
• Knowledge of marketing principles and metrics.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation abilities.
• Detail-oriented with high accuracy.
• Experience with A/B testing and experimental design is a plus.

Responsibilities

• Collect, analyze, and interpret marketing data from sources including campaign performance, customer demographics, market research, and web analytics.
• Develop and maintain dashboards and reports to track marketing metrics and KPIs.
• Identify trends and insights related to customer behavior, market dynamics, and campaign effectiveness.
• Provide data-driven recommendations to optimize marketing strategies and ROI.
• Collaborate with marketing and sales teams to understand data needs and provide analytical support.
• Conduct customer segmentation analysis and develop profiles for targeted marketing.
• Evaluate performance of new initiatives and provide post-launch analysis.
• Stay updated with analytical tools and best practices.
• Present findings clearly to stakeholders at all levels.

Skills

Analytical thinking

Problem solving

Communication

Education

Bachelor's or Master's in Marketing/Statistics/Economics/Data Science

Tools

Excel

SQL

R

Python

SPSS

Tableau

Power BI

Job description

Placements24 in Mossel Bay, Western Cape, seeks an analytical Marketing Analyst to dissect market trends, customer behavior, and campaign performance, translating data into actionable insights that guide strategic decisions and boost ROI.

You will develop dashboards, perform segmentation analyses, and present findings to stakeholders, collaborating with marketing and sales. A quantitative degree and 3–5 years’ experience, plus proficiency in Excel, SQL, and Tableau/Power BI, are required.