Insights-Driven Marketing Data Analyst (Hybrid)

Placements24; Gqeberha; Hybride; ZAR 380 000 - 580 000; Plein temps

Résumé du poste

Placements24 is seeking a meticulous Marketing Data Analyst to transform data into actionable insights that drive marketing performance in Port Elizabeth. You will collect and clean data from CRM, web analytics, and campaigns, then build dashboards to communicate findings to stakeholders.

You will perform segmentation, measure ROI, and run A/B tests to optimize channels, collaborating with marketing and sales while staying current with analytics best practices.

Qualifications

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related analytical field.
• Minimum of 3 years of experience as a Data Analyst, Marketing Analyst, or in a similar quantitative role.
• Proficiency in SQL, Excel (advanced), and statistical software (R or Python).
• Experience with web analytics platforms (Google Analytics) and CRM systems (Salesforce).
• Strong data visualization skills (Tableau, Power BI) and solid marketing metrics knowledge.

Responsabilités

• Collect, clean, and organize marketing data from CRM, web analytics, social media, and campaign platforms.
• Analyze campaign performance to identify trends and optimization opportunities.
• Develop dashboards and reports to visualize data for stakeholders.
• Perform customer segmentation to guide targeting and personalized marketing.
• Measure ROI of marketing initiatives and conduct A/B testing to optimize tactics.
• Collaborate with marketing and sales to ensure data accuracy and actionable insights.

Connaissances

SQL

Excel

R/Python

Web Analytics

Salesforce

Tableau/Power BI

Formation

Bachelor's degree in Marketing/Statistics/Economics

Outils

Tableau

Power BI

Google Analytics

Salesforce

Description du poste

Placements24 is seeking a meticulous Marketing Data Analyst to transform data into actionable insights that drive marketing performance in Port Elizabeth. You will collect and clean data from CRM, web analytics, and campaigns, then build dashboards to communicate findings to stakeholders.

You will perform segmentation, measure ROI, and run A/B tests to optimize channels, collaborating with marketing and sales while staying current with analytics best practices.