Marketing Analytics Manager

Placements24; George; Presencial; ZAR 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid package

Excellent annual leave provisions

Support for certifications and growth

Descripción de la vacante

Placements24 in George, Western Cape, seeks an experienced Marketing Analytics Manager to lead data-driven marketing initiatives, transforming raw data into actionable insights that guide strategy, optimize campaigns, and drive customer acquisition and retention.

You will build and lead a team of analysts, develop sophisticated dashboards, and ensure precise measurement of marketing effectiveness across channels, collaborating with cross-functional teams to shape strategic decisions.

Formación

• Master's degree in a quantitative field or equivalent experience.
• 7+ years in marketing analytics with leadership experience.
• Strong statistical modeling and data-driven decision making.
• Experience with web analytics (e.g., Google Analytics) and SQL.

Responsabilidades

• Oversee the collection, analysis, and interpretation of marketing data from various sources.
• Develop and implement advanced analytical models to measure campaign ROI, CLV, and attribution.
• Create reports and visualizations to communicate findings to senior management and marketing teams.
• Identify KPIs and build dashboards for real-time performance monitoring.
• Conduct deep-dive analysis to uncover trends and opportunities in customer behavior and market dynamics.
• Collaborate with marketing, sales, and product teams to define analytical requirements.

Conocimientos

Marketing analytics

Statistical analysis

Data modeling

Predictive analytics

Data visualization

Communication skills

Educación

Master's degree

Herramientas

Tableau

Power BI

Excel

SQL

Descripción del empleo

About the Role

Our client, a leading e-commerce innovator based in George, Western Cape , is seeking an experienced Marketing Analytics Manager to spearhead their data-driven marketing initiatives. This crucial role involves transforming raw data into actionable insights that will guide marketing strategy, optimize campaign performance, and drive customer acquisition and retention. The successful candidate will be responsible for building and leading a team of analysts, developing sophisticated reporting dashboards, and ensuring the precise measurement of marketing effectiveness across all channels. This is a fantastic opportunity to make a significant impact on a growing business in the picturesque region of George .

Key Responsibilities

Oversee the collection, analysis, and interpretation of marketing data from various sources, including web analytics, CRM, social media, and advertising platforms. Develop and implement advanced analytical models to measure campaign ROI, customer lifetime value, and marketing attribution. Create compelling reports and visualizations to communicate key findings and strategic recommendations to senior management and marketing teams. Identify key performance indicators (KPIs) and build dashboards for real-time performance monitoring. Conduct deep-dive analysis to uncover trends, opportunities, and challenges in customer behavior and market dynamics. Collaborate with marketing, sales, and product teams to define analytical requirements and support strategic decision-making. Mentor and manage a team of marketing analysts, fostering their professional development and ensuring high-quality output. Stay abreast of the latest analytical tools, techniques, and industry best practices.

Requirements

Master's degree or equivalent experience in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field. Minimum of 7 years of experience in marketing analytics, with at least 3 years in a managerial or team lead role. Demonstrated expertise in statistical analysis, data modeling, and predictive analytics. Proficiency with data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills. Strong experience with web analytics platforms (e.g., Google Analytics) and SQL for data extraction. Excellent understanding of digital marketing channels and their performance metrics. Exceptional communication and presentation skills, with the ability to translate complex data into clear business recommendations. Proven ability to lead and motivate a team.

Benefits

This position offers a competitive annual salary of ZAR , reflecting the seniority and expertise required. Our client provides a generous medical aid package, covering comprehensive healthcare needs. Opportunities for further professional growth are abundant, with support for certifications and attendance at industry-leading conferences. The role is based in our client's modern office in George, Western Cape , offering a vibrant work environment. We provide excellent annual leave provisions and encourage a sustainable work-life balance. Join a data-centric organization where your analytical prowess will drive significant business outcomes.